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The effects of advertising copy on sensory thoughts and perceived taste

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Elder, Ryan S. (main author), Krishna, Aradhna (author)
Format:
Journal Article
Publication Date:
2010-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, appeals (message), attitudes, consumer attitudes, consumers, education effects, food, message content