Package graphics and consumer product beliefs

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bone, Paula Fitzgerald (author) and France, Karen Russo (author)
    Format:
    Journal article
    Publication Date:
    2001
    URL:
    https://www.jstor.org/stable/25092735
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: D11579
    Journal Title:
    Journal of Business and Psychology
    Journal Title Details:
    15(3) : 467-489
    Subject Term:
    advertising, color, consumers, drink, food, graphics, labeling, perceptions, photographs, visual communication, labels, bias, motivation, food packaging, and intentions
    Notes:
    24 pages., Online via UI e-subscription, Researchers examined colors and pictures of food and drinks to determine what, if any, impact these aspects have on consumer beliefs regarding important product characteristics. Findings suggested that even when very concrete verbal information is used, graphical representations had a significant and long-term effect on product beliefs and purchase intentions.

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