Consumer Response to State-Sponsored Marketing Programs: The Case of Jersey Fresh

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Govindasamy, Ramu (author), Italia, John (author), Pingali, Aruna (author), Thatch, Daymon (author), and Rutgers State University
    Format:
    Paper
    Publication Date:
    1998-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27429
    Subject Term:
    advertising, attitudes, buyer behavior, buying behavior, commodity promotion, consumer attitudes, consumers, food, food safety, marketing, promotion, public attitudes, state programs, and marketing communication
    Notes:
    Posted at http://dafre.rutgers.edu/documents/ramu/jf_cn.pdf

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