- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Edelstein, Jeffrey S. (author)
- Format:
- Journal article
- Publication Date:
- 1994-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16670
- Journal Title:
- Food Technology
- Journal Title Details:
- 48 : 79-82
- Subject Term:
- advertising, appeals (message), audience analysis, consumer attitudes, consumers, food, media effectiveness, and message content