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Supporting and challenging advertising claims with consumer perception studies

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Edelstein, Jeffrey S. (main author)
Format:
Journal article
Publication Date:
1994-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, appeals (message), audience analysis, consumer attitudes, consumers, food, media effectiveness, message content