- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fay, Michael (author)
- Format:
- Journal article
- Publication Date:
- 2003
- Published:
- New Zealand
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36486
- Journal Title:
- International Journal of Advertising
- Journal Title Details:
- 22(1) : 67-91
- Subject Term:
- advertising, appeals (message), attitudes, consumer attitudes, consumers, content analysis, food, journals, message content, New Zealand, nutrition information, print media, social change, trends, and diets
