- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Keller, Ed (author) and Fay, Brad (author)
- Format:
- Book
- Publication Date:
- 2012
- Published:
- USA: Free Press, New York City, New York.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01442
- Subject Term:
- advertising, campaign planning, campaigns, case studies, consumers, dairy, decision making, decision process, ethical issues, face-to-face communication, food, interpersonal communication, meat, media effectiveness, media selection, poultry, social marketing, trends, vegetables, marketing communication, relationship marketing, brands, word-of-mouth marketing, and social media
- Notes:
- 286 pages.
