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    4. Undergraduate student attitudes to current poultry industry issues over four semesters: surveying an introductory poultry science course

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Meyer, Meaghan M. (author) and Bobeck, Elizabeth A. (author)
    Format:
    Journal article
    Publication Date:
    2023-01-13
    Published:
    USA: Oxford University Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13554
    Journal Title:
    Journal of Animal Science
    Journal Title Details:
    101
    Notes:
    11 pages, Individual background and demographics affect student perceptions of animal production. Understanding how science-based education alters these opinions is a critical aspect of improving university instruction as well as increasing consumer engagement in the poultry industry. The study objectives were to quantify the effects of student background, career interests, and science-based instruction on opinions regarding current issues in the poultry industry. Undergraduate students enrolled in a one semester poultry science course at Iowa State University between 2018 and 2021 were anonymously surveyed at the start and end of the semester as part of a 4-yr study. Students who opted to take the survey answered three demographic questions indicating their 1) livestock experience, 2) sex, and 3) career goals. The body of the survey consisted of 16 “poultry issue statements” where students were directed to mark a vertical dash on a 130 mm horizontal line indicating their level of agreement with each statement. Post-survey collection, the line was separated into 5 sections for discussion: responses within 0%–20% indicated strongly disagree, 21%–40% disagree, 41%–60% neutral, 61%–80% agree, and 81%–100% indicated strongly agree. Responses were analyzed using Proc Mixed in SAS Version 9.4 with a Tukey–Kramer adjustment for all pairwise comparisons using main effects including demographic categories, education (pre- or post-instruction), and year the survey was taken. Responses to various issue statements were affected by students’ livestock experience (P &lt; 0.05; 6 out of 16 statements affected), sex (P &lt; 0.05; 5 out of 16 statements), and ultimate career goals (P &lt; 0.05; 4 out of 16 statements). Pre- vs. post-education responses differed significantly in 6 out of 16 statements (P &lt; 0.05), and in 2 out of 16 poultry issue statements, the year of instruction affected student response (P &lt; 0.05). These data indicate that individual student background, sex, and differing career interests impact opinions of current topics in the broiler and layer industries. Further, science-based education as well as the year the course was taken over consecutive semesters significantly altered student opinions.

    5. USDA begins process for stricter salmonella rules, worrying small poultry producers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carlson, Claire (author)
    Format:
    online article
    Publication Date:
    2022-12-13
    Published:
    United States: Daily Yonder
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12823
    Journal Title:
    Daily Yonder, The
    Journal Title Details:
    Online
    Notes:
    6pgs, Small producers won’t have the testing and control tools available to chicken-industry giants, some farmers say. That could give big producers one more advantage in a market where they already exercise a lot of control.

    6. Assessing biosecurity compliance in poultry farms: a survey in a densely populated poultry area in North East Italy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tilli, Guiditta (author), Laconi, Andrea (author), Galuppo, Francesco (author), Mughini-Gras, Lapo (author), and Piccirillo, Alessandra (author)
    Format:
    Journal article
    Publication Date:
    2022-05-30
    Published:
    Switzerland: MDPI
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13449
    Journal Title:
    Animals
    Journal Title Details:
    12(11) : 1409
    Notes:
    10 pages, Biosecurity in poultry farms represents the first line of defense against the entry and spread of pathogens that may have animal health, food safety, and economic consequences. The aim of this study was to assess biosecurity compliance in poultry farms located in a densely populated poultry area in North East Italy. A total of 259 poultry farms (i.e., broilers, turkeys, and layers) were surveyed between 2018 and 2019 using standardized checklists, and differences in biosecurity compliance between the poultry sectors and years (only for turkey farms) were tested for significance. Among the three sectors, turkey farms showed the highest compliance. Farm hygiene, infrastructure condition, cleaning and disinfection tools, and procedures were the biosecurity measures most complied with. Some deficiencies were observed in the cleanliness of the farm hygiene lock in broiler farms, as well as the presence of the house hygiene lock in broiler and layer farms and an adequate coverage of built-up litter in turkey and broiler farms. In conclusion, this study highlighted a generally high level of biosecurity in the visited poultry farms (probably due to the stringent national regulation and the integration of the poultry industry) and identified some measures that still need to be improved.

    8. Perception and adaptation to higher temperatures among poultry farmers in Nigeria

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sanou, Awa (author), Kerr, John (author), Hodbod, Jennifer (author), and Saweda, Linda (author)
    Format:
    Journal article
    Publication Date:
    2022-01-19
    Published:
    International: Springer Link
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12566
    Journal Title:
    Environment Development and Sustainability
    Journal Title Details:
    Vol. 23
    Notes:
    8 pahes, The poultry sector is large and expanding in the global South, playing a central role in providing increased protein to a rapidly growing base of consumers. The sector includes small backyard farms, small commercial operations, and very large, complex enterprises. Although there is substantial literature on climate adaptation by crop farmers and large livestock farmers, such information is limited for poultry. This study focuses on the effects of higher temperatures on commercial poultry farms in southwest Nigeria and their adaptation strategies. We use a rich set of in-depth interviews to describe how poultry farmers are adapting to higher temperatures and their reasons for adopting particular practices. In general, interviewees are aware that temperatures have increased over time and that heat stress reduces poultry productivity in terms of weight gain and laying capacity. They are knowledgeable and are not passively enduring the adverse effects of higher temperatures as they have adopted a range of adaptation practices. This study identified three main adaptation strategies: (i) keeping drinking water cool, (ii) keeping the building cool and increasing ventilation, and (iii) giving birds medicines and supplements that help them cope with increased heat. Small farms tend to adopt simple and low-cost practices, and large farms tend to adopt more sophisticated and expensive approaches, in line with the nature of their respective operations. The paper’s findings can help address gaps in strategies aiming to help this critically important sector of the food system be robust to future environmental change.

    9. Green framing in corporate poultry videos: an analysis of sustainability messaging

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    VanBoxtel, Dylan (author), Swenson, Rebecca (author), and Steede, Garrett (author)
    Format:
    Journal article
    Publication Date:
    2022
    Published:
    USA: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13288
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    106(4) : Article 3
    Notes:
    28 pages, Large broiler chicken companies have been under pressure by consumers to reduce their carbon footprint, improve animal welfare and labor practices, and enhance environmental quality across the industry. This study examines how large broiler chicken companies have addressed sustainability within video content directed toward consumers and posted on YouTube. To conceptualize this study, we used the 1990 Farm Bill definition of agricultural sustainability. It is important to examine articulations of agricultural sustainability as company messages often incorporate sustainability philosophies and ideologies while referencing specific production practices and goals. This study used qualitative content analysis to analyze 440 videos, and framing analysis to closely examine a subset of 55 videos, from three of the largest broiler chicken companies in the United States. The framing analysis revealed that stewardship, natural state, and catalyst for change were the three most frequently used sustainability frames across the companies. These frames focus on elements of caretaking, responsibility, and public accountability, and apply these ideals to people, chickens, and profit within the organization. Few discussions of environmental stewardship were found within our analysis. While frames were not necessarily connected to production practices, each company did tend to leverage frames in ways that align with brand positioning. Companies should consider implementing discussions of how production practices affect the environment more directly, since protecting the environment and replenishing natural resources are concepts consumers associate with sustainability.