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Baby carrots take on junk food with hip marketing campaign

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Horovitz, Bruce (main author)
Format:
Journal article
Publication Date:
2010-09-03
URL:
http://www.usatoday.com/money/industries/food/2010-08-29-baby-carrots-marketing_N.htm
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178
Subject Term:
advertising, appeals (message), attitudes, campaigns, commodity promotion, consumers, food, message content, television, vegetables, youth, food industry, marketing communication
Notes:
Via online issue. 2 pages.