- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cheong, Yunjae (author) and Kim, Kihan (author)
- Format:
- Journal article
- Publication Date:
- 2011-02
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00496
- Journal Title:
- Journal of Applied Communication Research
- Journal Title Details:
- 39(1) : 55-74
- Subject Term:
- advertising, appeals (message), attitudes, consumer attitudes, consumers, dairy, drink, food, message content, persuasion, brands, and framing
