Testing of communication tools on ethical values with focus groups

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Zanoli, R. (author) and Naspetti, S. (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30425
    Subject Term:
    advertising, Austria, communication research, consumer attitudes, consumers, ethical issues, Europe, focus groups, food, food safety, Germany, Italy, research methods, Switzerland, UK, and eggs
    Notes:
    Pages 406-411 in Katie Millar, Pru Hobson West and Brigitte Nerlich (eds.), Ethical futures: bioscience and food horizons. Wageningen Academic Publishers, Wageningen, The Netherlands. 445 pages.

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