12 pages, This paper addresses consumer trust in organic food in order to find out which aspects increase and decrease trust and which trust expectations consumers have. The aim is to strengthen consumer trust on the basis of the findings and to develop trust-building measures. To this end, ten focus groups with German consumers were conducted online in February 2021 and evaluated using content analysis. The results show that there is a predominant lack of trust in organic food. This is based in particular on the fact that organic production is often doubted and there are from the consumer’s point of view too many organic labels. This can be attributed not only to a lack of knowledge on the part of consumers, but also to a lack of transparency within the organic sector and in relation to organic food. Results from the consumer's point of view show that the possibility of control, information and transparency are relevant for trust in organic food and the development of knowledge about organic food can positively influence this trust.
Stockamp, Ashley (author) and Oklahoma State University
Format:
Dissertation
Publication Date:
2010
Published:
Ann Arbor: ProQuest
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10466
Notes:
108 pages., ISBN: 9781124211367, Via Proquest Dissertations and Theses Global., Scope and method of study. The purpose of this study was to determine the professional development and curriculum needs of Oklahoma secondary agricultural education teachers as related to teaching agricultural communications. A qualitative study was conducted through a semi-structured focus group interview. The interview took place at a teacher training and included 19 participating teachers.
Findings and conclusions. A majority of the participating teachers had fewer than five year experience as secondary agricultural education teachers and in teaching agricultural communications The participants expressed a need for better teaching resources and curriculum in agricultural communications. The teachers said a database should be available to help the teachers develop their lesson plans and prepare for the agricultural communications career development event. Workshops for students were mentioned as a way to improve performance in the agricultural communications career development event. Based on these findings, the researcher concluded the universities need to assist in developing appropriate agricultural communications materials for secondary agricultural education. Prospective teachers also should be given training in agricultural communications during post-secondary education. Students at the secondary level should be given more opportunities to attend workshops in all areas of agricultural communications. More research should be conducted on the needs of secondary agricultural education students in agricultural communications as well as into the effects of improved materials for current secondary agricultural education teachers. This study should be repeated with different professional groups including agricultural communications faculty, agricultural education faculty, and pre-service students in agricultural education. The CIMC curriculum was improved in 2009 to address some of the issues presented by participating teachers.
21 pages, This article reconsiders the concept of `alternative media', and describes a set of alternative media projects produced over six years in and around migrant farm worker camps in southern California. The media projects described here (small-format videos within marginalized labor communities), challenge assumptions about `alternative media' on three levels - as a theoretical concept, as media practice and as a political project. The article argues the need to attend to the complex spatial and institutional contexts that inflect and complicate any local alternative media project. This examination of how the lived spaces of the migrant camps are both avowed and effaced by local residents and contractors underscores the tortured logic of the region. The study reveals not just how the landed status quo organizes workers lives as parts of its `scenic' landscape. It also describes how indigenous `Mixteco' labor organizers simultaneously work to exploit and resist the same conditions. Occupying semi-public contact-zones and no-man's lands (legally ambiguous spaces), provides migrants with a material beach-head from which to claim other rights that have more legal teeth (including fair labor, health and safety, and civil rights laws). Compared to the conventional video forms the producers/researchers set out to produce, these practices suggested that migrants' unauthorized occupation of space is a consequential form of `alternative media' in its own right; a transnational community response to policies of globalization and `free-trade'.
9 pages., Via online journal., Surgical piglet castration without pain relief has been banned in organic farming in the EU since the beginning of 2012. Alternative methods therefore need to be implemented that improve animal welfare and solve the underlying problem of boar taint. This paper explores German organic consumers' preferences for piglet castration without pain relief and three alternative methods. In an innovative approach using a multi-criteria decision making procedure, qualitative data from focus group discussions were compared with quantitative results from Vickrey auctions. Overall, participants preferred all alternatives to castration without pain relief. Different aspects influenced willingness-to-pay for the methods. Animal welfare was important for the evaluation of castration without pain relief and castration with anesthesia. Food safety played a major role for willingness-to-pay for immunocastration, while taste and, to some extent, animal welfare were dominant factors for fattening of boars. These differences should be considered when communicating the alternatives.
