- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Davies, Mark A.P. (author) and Wright, Len T. (author)
- Format:
- Journal article
- Publication Date:
- 1994
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28008
- Journal Title:
- European Journal of Marketing
- Journal Title Details:
- 28(2) : 57-67
- Subject Term:
- advertising, appeals (message), buyer behavior, buying behavior, consumers, decision making, food, food safety, information issues, labeling, marketing, nutrition labeling, readership, marketing communication, and bias
