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Perceptual dimensions that influence consumers' choices of milk type for beverage use

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Miles, H. (main author), Schwager, S.J. (author), Lenz, J.E. (author)
Format:
Journal article
Publication Date:
1995
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, appeals (message), buying behavior, commodity promotion, consumers, dairy, decision making, food, message content, milk