Subject Term: campaigns and communication planning / Journal Title: Agri Marketing

Start Over Subject Term campaigns Subject Term communication planning Journal Title Agri Marketing

1. A fresh new look for cotton

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Reddick, Bekah (author)
Format:: Article
Publication Date:: 2002-02
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14260
Journal Title:: Agri Marketing
Journal Title Details:: 40(2) : 36

2. A look behind the campaign: NAMA's best of show - advertising

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2007-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25887
Journal Title:: Agri Marketing
Journal Title Details:: 45(5) : 44-45
Notes:: Posted at www.agrimarketing.com/show_story.php?id=45429, Features the award-winning entry from the National Pork Board.

3. Advertising to the X-TREME

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Vincent, Gary (author)
Format:: Journal article
Publication Date:: 2011-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36694
Journal Title:: Agri Marketing
Journal Title Details:: 49(5) : 30

4. Agriculture's consumer outreach

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Smith, P. Gregory (author), Shoultz, Jason (author), Driscoll, Pat (author), Gottsch, Raquel (author), and Tank, Linda (author)
Format:: Journal article
Publication Date:: 2009-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29439
Journal Title:: Agri Marketing
Journal Title Details:: 47(8) : 24-25, 27
Notes:: Posted at http://www.agrimarketingdigital.com/?iid=29709, Examples of current efforts by agricultural firms and organizations to educate the consumer about modern agriculture.

5. Aligning the supply chain to serve a quality meal every time: NAMA's best of show - public relations

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Giblin, Robert (author) and Redman-Steen, Laurie (author)
Format:: Journal article
Publication Date:: 2007-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25888
Journal Title:: Agri Marketing
Journal Title Details:: 45(5) : 46-47
Notes:: Posted at www.agrimarketing.com/show_story.php?id=45430, Features the award-winning public relations entry for McDonald's, which sponsored a Food Quality Symposium.

6. American Agriculture : We can turn the tide - U.S. farm export education project

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Vaugh, J.D. (author / Agri Marketing) and Agri Marketing
Format:: Journal article
Publication Date:: 1981
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01025
Journal Title:: Agri Marketing
Journal Title Details:: 19(4) : 26-28
Notes:: AgComm Teaching

7. Beef's on the table: beef industry campaign makes people hungry for beef again

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1995
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: C08641
Journal Title:: Agri Marketing
Journal Title Details:: May 1995 : 70-73

8. Boehringer Ingelheim just wants to have a little "fun" with root for loot

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gardner, Den (author)
Format:: Journal article
Publication Date:: 2002-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14505
Journal Title:: Agri Marketing
Journal Title Details:: 40(6) : 51

9. Branding in a product world

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Burns, Joseph (author)
Format:: Journal article
Publication Date:: 2002-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14496
Journal Title:: Agri Marketing
Journal Title Details:: 40(5) : 51

10. Breaking through the odor barrier

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Magazine article
Publication Date:: 2001-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12024
Journal Title:: Agri Marketing
Journal Title Details:: 39(4) : 58-60

11. Celebrating champions - in and out of the show ring

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kocon, Lois (author)
Format:: Journal article
Publication Date:: 2004-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20418
Journal Title:: Agri Marketing
Journal Title Details:: 42(3) : 64-65
Notes:: Case report of "Best of Show - Specialty" entry in 2004 National Agri-Marketing Association competition. Campaign involved sales for Nestle Purina dog food brands.

12. Communicating the value of the Iowa corn checkoff

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1995
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: C08640
Journal Title:: Agri Marketing
Journal Title Details:: May 1995 : 66-68

13. Communications plan: planting the seed for a new way of thinking

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Richards, Julie (author)
Format:: Journal article
Publication Date:: 2006-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25101
Journal Title:: Agri Marketing
Journal Title Details:: 44(9) : 28, 30
Notes:: Report of a communications program by Syngenta to introduce AVICTA Complete Pak, a seed-delivered treatment for controlling nematodes in cotton crops.

14. Consumer marketing: California raisins launch new campaign

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bedwell, Kim (author)
Format:: Journal article
Publication Date:: 2006-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25102
Journal Title:: Agri Marketing
Journal Title Details:: 44(9) : 37-38

15. Council for Biotechnology Information: "We need to reach the gatekeeper"

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gardner, Den (author)
Format:: Magazine article
Publication Date:: 2001-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12026
Journal Title:: Agri Marketing
Journal Title Details:: 39(4) : 70-71

16. Creating a winner, results

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2014-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02923
Journal Title:: Agri Marketing
Journal Title Details:: 52(5) : 20-21
Notes:: Case report about the "Best of Show" advertising campaign in the NAMA recognition program.

17. Creating brand identity creates demand for a commodity

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2007-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26630
Journal Title:: Agri Marketing
Journal Title Details:: 45(9) : 34, 36
Notes:: Posted at www.agrimarketing.com, Describes a campaign by the Ethanol Promotion and Information Council to encourage public acceptance of bio-based fuel.

18. Crisis response on the farm

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2014-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02924
Journal Title:: Agri Marketing
Journal Title Details:: 52(5) : 22-23
Notes:: Case report of "Best of Show" public relations entry in the NAMA recognition program.

19. Exciting events for 2009 Ag Day

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2008-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28551
Journal Title:: Agri Marketing
Journal Title Details:: 46(9) : 44
Notes:: Posted at http://www.agrimarketingdigital.com/?iid=19654

20. Far-go campaign zaps judges with animated approach

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cummins, M.L. (author)
Format:: Journal article
Publication Date:: 1982
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00771
Journal Title:: Agri Marketing
Journal Title Details:: 20(5): 150-155
Notes:: AgComm Teaching

21. Farm Credit System on a roll

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Lynn (author)
Format:: Journal article
Publication Date:: 2010-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30487
Journal Title:: Agri Marketing
Journal Title Details:: 48(7) : 26-28

22. Farm Safety 4 Just Kids: biggest challenge is to be proactive rather than reactive in PR efforts

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gardner, Den (author)
Format:: Journal article
Publication Date:: 2002-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15389
Journal Title:: Agri Marketing
Journal Title Details:: 40(9) : 32-33

23. Farmers, Farmland and you: "support trade" with global markets

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Magazine article
Publication Date:: 2001-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12023
Journal Title:: Agri Marketing
Journal Title Details:: 39(4) : 62-64

24. Farmers: original breakfast champs

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Benkstein, K. (author)
Format:: Journal article
Publication Date:: 2014-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D04671
Journal Title:: Agri Marketing
Journal Title Details:: 52(9) : 34-35
Notes:: Case report of an advertising campaign by Farm Credit Services of America, "Agriculture Works Here."

25. Five key elements of a successful direct marketing campaign

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kluding, Paul (author)
Format:: Journal article
Publication Date:: 2008-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28040
Journal Title:: Agri Marketing
Journal Title Details:: 46(5) : 49
Notes:: Posted at http://www/agrimarketingdigital.com/?iid=8160

26. Fueling consumer acceptance

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2007-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26629
Journal Title:: Agri Marketing
Journal Title Details:: 45(9) : 32
Notes:: Posted at www.agrimarketing.com, Describes efforts of the Ethanol Promotion and Information Council (EPIC), representing ethanol manufacturers.

27. Game-changing communications

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Aust, Janell (author)
Format:: Journal article
Publication Date:: 2009-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29595
Journal Title:: Agri Marketing
Journal Title Details:: 47( 9 ) : 36, 38
Notes:: Posted at http://www.agrimarketing.com

28. Good as gold

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Falk, Susan (author)
Format:: Journal article
Publication Date:: 2003-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17313
Journal Title:: Agri Marketing
Journal Title Details:: 41(3) : 18-19

29. How to make a grand champion

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2019-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10709
Journal Title:: Agri Marketing
Journal Title Details:: 57(5) : 22-23
Notes:: Describes an advertising campaign named Grand Champion of the 2019 award program of National Agri-Marketing Association. Features Wyffels Hybrids.

30. Identity crisis: ProSource One tackles brand dilemma with audacious campaign

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Reddick, Bekah (author)
Format:: Journal article
Publication Date:: 2002-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15170
Journal Title:: Agri Marketing
Journal Title Details:: 40(8) : 36-37

31. Industrialized activism? Modern protesters have turned idealism into an institution

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Krebs, Candace (author)
Format:: Magazine article
Publication Date:: 2001
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11726
Journal Title:: Agri Marketing
Journal Title Details:: 39(1) : 42-45

32. Innovative marketing campaign

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2013-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02084
Journal Title:: Agri Marketing
Journal Title Details:: 51(9) : 44
Notes:: Describes the award-winning marketing campaign for a new AGCO self-propelled sprayer.

33. Looking for answers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Caratelli, Caryn (author)
Format:: Journal article
Publication Date:: 2006-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24362
Journal Title:: Agri Marketing
Journal Title Details:: 44(5) : 28, 30
Notes:: "Best of Show" in the 2006 public relations competition of the National Agri-Marketing Association.

34. Making a "Big Foot" print

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dahlbeck, Emily (author)
Format:: Journal article
Publication Date:: 2009-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29090
Journal Title:: Agri Marketing
Journal Title Details:: 47(5) : 35-36
Notes:: Fungicide product launch for the golf course maintenance sector. Used a Big Foot theme.

35. Making media magic: five media directors discuss their role in the ever-changing ag marketplace

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Coakley, Debbie (author)
Format:: Magazine article
Publication Date:: 2001-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12302
Journal Title:: Agri Marketing
Journal Title Details:: 39(5) : 50-52

36. Marketing campaign helps FFA connect with former members

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2003-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18287
Journal Title:: Agri Marketing
Journal Title Details:: 41(6) : 38-39

37. Milk gives much more: Dairy Farmers of Ontario campaign reveals benefits of milk

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Reddick, Bekah (author)
Format:: Article
Publication Date:: 2002-02
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14258
Journal Title:: Agri Marketing
Journal Title Details:: 40(2) : 26-28

38. Monsanto launches Genuity brand

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2009-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29092
Journal Title:: Agri Marketing
Journal Title Details:: 47(3) : 28-30

39. Monsanto spotlights farm families

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hallahan, Nancy (author)
Format:: Journal article
Publication Date:: 2011
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35967
Journal Title:: Agri Marketing
Journal Title Details:: 49(1) : 19-20
Notes:: Posted at http://www.agrimarketingdigital.com

40. Monsanto's "American farmers" campaign spotlights ag's success

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2010-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30204
Journal Title:: Agri Marketing
Journal Title Details:: 48(3) : 30-31, 33

41. New Holland's future campaign

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Failor, Bradley (author)
Format:: Journal article
Publication Date:: 2006-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24361
Journal Title:: Agri Marketing
Journal Title Details:: 44(5) : 24-25
Notes:: "Best of Show" in 2006 advertising competition of the National Agri-Marketing Association.

42. PR takes the sting out of a nasty little problem

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gardner, Den (author)
Format:: Journal article
Publication Date:: 2004-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20489
Journal Title:: Agri Marketing
Journal Title Details:: 42(4) : 24, 26
Notes:: Features a public relations campaign by Bayer Environmental Science to control fire ants year-round.

43. Pfizer Animal Health's Solitude IGR

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rabuse, John (author)
Format:: Journal article
Publication Date:: 2006-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24363
Journal Title:: Agri Marketing
Journal Title Details:: 44(5) : 32, 34
Notes:: "Best of Show" in the 2006 specialty competition of the National Agri-Marketing Association.

44. Picking clear targets in a diverse market

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Magazine article
Publication Date:: 2001-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11729
Journal Title:: Agri Marketing
Journal Title Details:: 39(2) : 23

45. Podcasting connects purchasing influencers with product messaging

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Mayo, Stacy (author)
Format:: Journal article
Publication Date:: 2007-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26628
Journal Title:: Agri Marketing
Journal Title Details:: 45(9) : 24-25
Notes:: Posted at www.agrimarketing.com

46. Purina Pro Plan's "everyday heroes" campaign is a winner

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Frys, Michelle (author) and McMillen, Molly (author)
Format:: Journal article
Publication Date:: 2007-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25889
Journal Title:: Agri Marketing
Journal Title Details:: 45(5) : 48-49
Notes:: Posted at www.agrimarketing.com/show_story.php?id=45432, Features the award-winning "specialty" campaign entry in NAMA competition.

47. Radio campaign hits a nerve of reality with midwestern farmers

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1995
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: C08639
Journal Title:: Agri Marketing
Journal Title Details:: May 1995 : 62-64

48. Ready to rumble: AGCO kicks into high gear to sell its new line of tractors sporting the AGCO name

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Coakley, Debbie (author)
Format:: Article
Publication Date:: 2002-02
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14261
Journal Title:: Agri Marketing
Journal Title Details:: 40(2) : 44-46

49. Relationship of chance: an award-winning relationship begins in the pages of Agri Marketing

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2004-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21495
Journal Title:: Agri Marketing
Journal Title Details:: 42(7) : 42-43

50. Soaring high above the South

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Richards, Julie (author)
Format:: Journal article
Publication Date:: 2009-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29089
Journal Title:: Agri Marketing
Journal Title Details:: 47(5) : 32-34

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