- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gardner, Den (author)
- Format:
- Magazine article
- Publication Date:
- 2001-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12026
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 39(4) : 70-71
- Subject Term:
- biotechnology, campaign planning, campaigns, communication planning, food safety, gatekeepers, public relations, risk communication, and genetic engineering