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Agriculture's consumer outreach

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Smith, P. Gregory (main author), Shoultz, Jason (author), Driscoll, Pat (author), Gottsch, Raquel (author), Tank, Linda (author)
Format:
Journal article
Publication Date:
2009-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
campaign planning, campaigns, communication planning, farmers, image, public information, public relations, rural-urban communication, marketing communication, agri-marketing
Notes:
Posted at http://www.agrimarketingdigital.com/?iid=29709, Examples of current efforts by agricultural firms and organizations to educate the consumer about modern agriculture.