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Crisis response on the farm

Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2014-06
URL:
http://www.agrimarketing.com
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
agri-marketers, awards, campaign planning, campaigns, communication planning, communicator effectiveness, crisis communication, public relations, risk communication, pork, swine, marketing communication, agri-marketing
Notes:
Case report of "Best of Show" public relations entry in the NAMA recognition program.