- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gardner, Den (author)
- Format:
- Journal article
- Publication Date:
- 2002-06
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14505
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 40(6) : 51
- Subject Term:
- agribusiness, animal health, campaign planning, campaigns, case studies, communication planning, swine, and marketing communication
