- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2009-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29092
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 47(3) : 28-30
- Subject Term:
- biotechnology, campaign planning, campaigns, communication planning, crops, pest management, genetic engineering, marketing communication, genetics, agrimarketing, and brands
