Benson, Marge (author / J. Walter Thompson Company)
Format:
Paper
Publication Date:
1985-04
Published:
USA: AgEcon
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10574
Notes:
3 pages., Via proceedings from a seminar, "Research on effectiveness of agricultural commodity promotion," of NECC-63 Research Committee on Commodity Promotion, Arlington, Virginia, April 9-10, 1985., Research is vital as communication planning "incorporates the consumer point of view throughout."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27602
Notes:
Web site of British Food Fortnight. 2 pages., Describes British Food Fortnight, "the biggest ever national celebration of the diverse and delicious range of food that Britain produces."
Stearns, Stacey (author / University of Connecticut)
Format:
Presentation
Publication Date:
2018-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09901
Notes:
Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 18 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36876
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, 18 pages., Submitted by N.W. Ayer and Son, Inc., as continuation of a campaign begun in 1940.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36874
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, 4 pages., Summarizes spring offensive launched by APA to promote increased use of space in farm publications.
Widdershoven, T.M. (author / Fertilizer Advisory Development and Information Network for Asia and the Pacific) and Fertilizer Advisory Development and Information Network for Asia and the Pacific
Format:
Journal article
Publication Date:
1982-12
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: C04364
9 pages., Online via publisher., An adapted health-branding framework guided the 3-step mixed-methods approach to identify evidence for campaigns using a scoping review, comprehensive literature review (1990-2016), and key-informant interviews. Results showed that industry, government, and non-governmental organizations supported 13 campaigns that used various health-branding strategies.
Kite, James (author), Gale, Joanne (author), Grunsell, Anne (author), Bellew, William (author), Lee, Vincy (author), Lloyd, Beverley (author), Maxwell, Michelle (author), Vineburg, John (author), and Bauman, Adrian (author)
Format:
Journal article
Publication Date:
2018-06
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10376
Allen, David (author / College of Agricultural and Environmental Sciences, University of Georgia), Melancon, Merritt (author / College of Agricultural and Environmental Sciences, University of Georgia), and Barkdoll, Anthony (author / College of Agricultural and Environmental Sciences, University of Georgia)
Format:
Presentation
Publication Date:
2018-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09910
Notes:
Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 24 pages. PowerPoint.
Gleason, Jeanne (author / New Mexico State University), Chamberlin, Barbara (author / New Mexico State University), and Muise, Amy (author / New Mexico State University)
Format:
Presentation
Publication Date:
2018-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09909
Notes:
Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 21 pages. PowerPoint.
From publisher via online. 1 page., Describes communications plans by the Pear Bureau Northwest. "The freshly redesigned World Pear Day logo provides retailers and consumers with an exciting look that connects to messages of nutritional eating."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09907
Notes:
Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 47 pages. PowerPoint slides.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 111 Document Number: C10702
Notes:
2 page that contains 17 printed slides, Presentation by Sharlet R. Teigen, Principal, S.R. Brown Marketing Communications, Camp Crook, SD, at National Association of Farm Broadcasters meeting, Kansas City, Missouri, November 1999
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36873
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, 31 pages, including transmittal memo from Promotion Committee., APA promotion plans and recommendations prepared by N.W. Ayer & Son, Inc.
Wallack, Lawrence (author) and Dorfman, Lori (author)
Format:
Book chapter
Publication Date:
2000
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35870
Notes:
Pages 389-401 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.
