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Minimum effective scale in export promotion

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Richards, Timothy J. (main author), Patterson, Paul M. (author)
Format:
Journal article
Publication Date:
2002
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, campaign planning, communication planning, expenditures, exports, fruit, international trade, Latin America, promotion, apples