- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Richards, Timothy J. (author) and Patterson, Paul M. (author)
- Format:
- Journal article
- Publication Date:
- 2002
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22423
- Journal Title:
- Agribusiness
- Journal Title Details:
- 18(4) : 523-541
- Subject Term:
- advertising, campaign planning, communication planning, expenditures, exports, fruit, international trade, Latin America, promotion, and apples
