Advertising agencies' role in research projects

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Benson, Marge (author / J. Walter Thompson Company)
    Format:
    Paper
    Publication Date:
    1985-04
    URL:
    https://ageconsearch.umn.edu/record/279540
    Published:
    USA: AgEcon
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10574
    Subject Term:
    advertising, advertising agencies, audience analysis, commodity promotion, communication planning, communication research, communication theory, promotion, research, research needs, brands, dialogue, engagement, and situation analysis
    Notes:
    3 pages., Via proceedings from a seminar, "Research on effectiveness of agricultural commodity promotion," of NECC-63 Research Committee on Commodity Promotion, Arlington, Virginia, April 9-10, 1985., Research is vital as communication planning "incorporates the consumer point of view throughout."

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