Advertising agencies' role in research projects

Collection:

Agricultural Communications Documentation Center (ACDC)

Contributor:

Benson, Marge (main author / J. Walter Thompson Company)

Format:

Paper

Publication Date:

1985-04

URL:

https://ageconsearch.umn.edu/record/279540

Published:

USA: AgEcon

Location:

Agricultural Communications Documentation Center, Funk Library, University of Illinois

Subject Term:

advertising, advertising agencies, audience analysis, commodity promotion, communication planning, communication research, communication theory, promotion, research, research needs, brands, dialogue, engagement, situation analysis

Notes:

3 pages., Via proceedings from a seminar, "Research on effectiveness of agricultural commodity promotion," of NECC-63 Research Committee on Commodity Promotion, Arlington, Virginia, April 9-10, 1985., Research is vital as communication planning "incorporates the consumer point of view throughout."