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Advertising agencies' role in research projects

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Benson, Marge (main author / J. Walter Thompson Company)
Format:
Paper
Publication Date:
1985-04
URL:
https://ageconsearch.umn.edu/record/279540
Published:
USA: AgEcon
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, advertising agencies, audience analysis, commodity promotion, communication planning, communication research, communication theory, promotion, research, research needs, brands, dialogue, engagement, situation analysis
Notes:
3 pages., Via proceedings from a seminar, "Research on effectiveness of agricultural commodity promotion," of NECC-63 Research Committee on Commodity Promotion, Arlington, Virginia, April 9-10, 1985., Research is vital as communication planning "incorporates the consumer point of view throughout."