Advertising agencies' role in research projects
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Paper
- Publication Date:
- 1985-04
- URL:
- https://ageconsearch.umn.edu/record/279540
- Published:
- USA: AgEcon
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois
- Subject Term:
- advertising, advertising agencies, audience analysis, commodity promotion, communication planning, communication research, communication theory, promotion, research, research needs, brands, dialogue, engagement, situation analysis
- Notes:
- 3 pages., Via proceedings from a seminar, "Research on effectiveness of agricultural commodity promotion," of NECC-63 Research Committee on Commodity Promotion, Arlington, Virginia, April 9-10, 1985., Research is vital as communication planning "incorporates the consumer point of view throughout."