- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Jacobsen, Susan K. (author)
- Format:
- Book
- Publication Date:
- 2009
- Published:
- USA: Island Press, Washington, D.C.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29763
- Subject Term:
- attitudes, audience analysis, audience research, campaign planning, campaigns, communication education, communication planning, communication research, conservation, consumer attitudes, consumers, education programs, environment, environmental communication, evaluation, mass media, politics, program evaluation, promotion, public attitudes, public information, research methods, and teaching methods
- Notes:
- Second Edition. 461 pages.
