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Case studies using social media events and stories to increase program participation

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Stearns, Stacey (main author / University of Connecticut)
Format:
Presentation
Publication Date:
2018-08
URL:
http://bit.ly/AMSConference (Google folder)
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
case studies, communication planning, extension, extension communication, extension methods, extension programs, interactive media, marketing, media effectiveness, online services, participation, promotion, video, educational communication, marketing communication, outreach, social media, events, Facebook, Instagram, Snapchat, social media marketing, social metrics, online promotion
Notes:
Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 18 pages.