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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Wallack, Lawrence (author) and Dorfman, Lori (author)
Format:
Book chapter
Publication Date:
2000
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35870
Subject Term:
campaign planning , campaigns , communication planning , communities , cooperative programs , food , food safety , information issues , interest groups , mass media , persuasion , policies , promotion , roles , and social factors
Notes:
Pages 389-401 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.
