« Previous | of | Next »

Putting policy into health communication: the role of media advocacy

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Wallack, Lawrence (main author), Dorfman, Lori (author)
Format:
Book chapter
Publication Date:
2000
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
campaign planning, campaigns, communication planning, communities, cooperative programs, food, food safety, information issues, interest groups, mass media, persuasion, policies, promotion, roles, social factors
Notes:
Pages 389-401 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.