- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Anderson, Barb Baylor (author)
- Format:
- Journal article
- Publication Date:
- 2004-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20417
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 42(3) : 62-63
- Subject Term:
- beef, campaign, campaign planning, case studies, commodity promotion, communication planning, promotion, and public relations
- Notes:
- Case report about the "Best of Show: Public Relations" entry in the 2004 National Agri-Marketing Association competition.
