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Good to be real: beef promotion for girls has far-reaching effects

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Anderson, Barb Baylor (main author)
Format:
Journal article
Publication Date:
2004-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
beef, campaign, campaign planning, case studies, commodity promotion, communication planning, promotion, public relations
Notes:
Case report about the "Best of Show: Public Relations" entry in the 2004 National Agri-Marketing Association competition.