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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Della, Lindsay J. (author), DeJoy, David M. (author), and Lance, Charles E. (author)
Format:
Abstract
Publication Date:
2008
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29527
Journal Title:
Health Marketing Quarterly
Journal Title Details:
25(1/2) : 66-96
Subject Term:
buyer behavior , buying behavior , campaign planning , campaigns , communication planning , consumers , consumption , decision making , fruit , nutrition education , promotion , social marketing , vegetables , health , diseases , and diets
Notes:
Via Ebscohost.com 2 pages.