How branded marketing and media campaigns can support a healthy diet and food well-being for Americans: evidence from 13 campaigns in the United States

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Englund, Tessa R. (author), Zhou, Mi (author), Hedrick, Valisa E. (author), and Kraak, Vivica I. (author)
    Format:
    Journal article
    Publication Date:
    2020
    URL:
    https://www.sciencedirect.com/science/article/pii/S1499404619310590
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: D11540
    Journal Title:
    Journal of Nutrition Education and Behavior
    Journal Title Details:
    52(1) : 87-95
    Subject Term:
    campaign planning, campaigns, commodity promotion, communication planning, dairy, diet, evaluation, food, fruit, grains, meat, media selection, promotion, vegetables, water, health, marketing communication, nuts, milk, branding, and formative evaluation
    Notes:
    9 pages., Online via publisher., An adapted health-branding framework guided the 3-step mixed-methods approach to identify evidence for campaigns using a scoping review, comprehensive literature review (1990-2016), and key-informant interviews. Results showed that industry, government, and non-governmental organizations supported 13 campaigns that used various health-branding strategies.

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