Farm publications start battle for place in the sun

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Report
    Publication Date:
    1940
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36874
    Subject Term:
    advertising, Agricultural Publishers Association (APA), campaign planning, campaigns, communication planning, farm journals, promotion, and sales promotion
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, 4 pages., Summarizes spring offensive launched by APA to promote increased use of space in farm publications.

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