Media placement and promotion: what three years of data tell us

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gleason, Jeanne (author / New Mexico State University), Chamberlin, Barbara (author / New Mexico State University), and Muise, Amy (author / New Mexico State University)
    Format:
    Presentation
    Publication Date:
    2018-08
    URL:
    http://bit.ly/AMSConference (Google folder)
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09909
    Subject Term:
    communication planning, computers, extension, extension communication, extension methods, games, interactive media, media effectiveness, media relations, media selection, promotion, educational communication, promotion methods, social media, Twitter, partnerships, Facebook, Pinterest, applications (apps), and analytics
    Notes:
    Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 21 pages. PowerPoint.

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