- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Carpio, Carlos E. (author) and Isengildina-Massa, Olga (author)
- Format:
- Paper
- Publication Date:
- 2009-02-03
- URL:
- http://ageconsearch.umn.edu
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29752
- Subject Term:
- advertising, buyer behavior, buying behavior, campaign planning, campaigns, commodity promotion, communication planning, cooperative programs, economics of information, education effects, farm products, food, fruit, meat, promotion, value of information, vegetables, food industry, branding, and local
- Notes:
- Presented at the annual meeting of Southern Agricultural Economics Association, Atlanta, Georgia, January 31-February 3, 2009. 26 pages.
