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Discussion: Commodity advertising of farm products

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Baum, E.L. (main author)
Format:
Journal article
Publication Date:
1959-05-01
URL:
http://www.jstore.org/stable/1235165
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, case studies, commodity promotion, communication planning, dairy, economics of information, farmer attitudes, promotion, research methods, research needs, value of information