- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Baum, E.L. (author)
- Format:
- Journal article
- Publication Date:
- 1959-05-01
- URL:
- http://www.jstore.org/stable/1235165
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06014
- Journal Title:
- Journal of Farm Economics
- Journal Title Details:
- 41(2) : 382-386
- Subject Term:
- advertising, case studies, commodity promotion, communication planning, dairy, economics of information, farmer attitudes, promotion, research methods, research needs, and value of information
