- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Guillermo, Kathy (author)
- Format:
- Article
- Publication Date:
- 2006-12
- URL:
- http://www.ipra.org/detail.asp?articleid=208
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02934
- Subject Term:
- animal rights, campaign planning, campaigns, communication planning, demonstrations, food, humor, promotion, public relations, publicity methods, restaurants, events, animal welfare, and People for the Ethical Treatment of Animals (PETA)
- Notes:
- International Public Relations Association. 2 pages., Public relations approach used People for the Ethical Treatment of Animals (PETA).
