- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Evans, W. Douglas (author) and Hastings, Gerard (author)
- Format:
- Book
- Publication Date:
- 2008
- Published:
- International: Oxford University Press, Oxford, England
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01360
- Subject Term:
- appeals (message), campaigns, communication planning, ethical issues, health education, health information, meat, message content, promotion, social change, social factors, social marketing, pork, tobacco, health, brands, and branding
- Notes:
- 304 pages
