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    3. "The stuff you need out here": a semiotic case study analysis of an agricultural company's advertisements

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Irani, Tracy (author) and Rhoades, Emily (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36688
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    92(3-4)
    Notes:
    Via online. 14 pages.

    8. 2013 agriculture industry ag media survey

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Truffle Media Networks (author)
    Format:
    Research report
    Publication Date:
    2013
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09484
    Notes:
    Truffle Media Networks LLC, Indianapolis, Indiana. 29 pages., Survey among participants in the agriculture industry in media, ag product companies, agencies, associations, or other.

    10. 22 community building advertisements

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Department of Agricultural Journalism, University of Wisconsin, Madison.
    Format:
    Report
    Publication Date:
    1930
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C26022
    Notes:
    23 pages., Series of public service advertisements for local banks to use to help develop farms and farming in their communities. Individual ads involve use of pasture lands, dairy feeding, soil building and weed control.

    15. A Moment-to-Moment Analysis of Trust in Agricultural Messages

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    LaGrande, Lauren (author), Meyers, Courtney (author), Cummins, R. Glenn (author), and Baker, Matt (author)
    Format:
    Journal article
    Publication Date:
    2021-05
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12192
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    Volume 105, Issue 2 (2021)
    Notes:
    22 Pages., Consumers have varying levels of trust in agricultural production practices, which can influence attitudes, shift opinions, and change behaviors. The purpose of this study was to determine what agricultural messages are considered the most trustworthy among consumers and what differences exist among five dimensions of trustworthiness. With a pro-agriculture video as the stimulus, this study used continuous response measurement (CRM) to collect data from 151 post-secondary students who were randomly assigned to evaluate one of five trustworthiness dimensions (trust, honest, sincere, dependable, reliable). Participants used handheld dials to continuously rate their evaluation of the messages in the video then completed a questionnaire to provide additional insights. Overall, participants trusted agricultural messages, although some specific phrases were rated more positively than others. Participants had more trust in messages that portray agriculture as a family endeavor and create connection between producers and consumers. Participants indicated skepticism in messages revolving around farmer/rancher motivation in agriculture. The results support the importance of strategically tailoring and crafting effective messages. Recommendations for future practice and research are discussed.

    16. A little birdie told me about agriculture: best practices and future uses of Twitter in agricultural communications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Meyers, Courtney (author), Abrams, Katie (author), Allen, Katie (author), and Shultz, Alyx (author)
    Format:
    Journal article
    Publication Date:
    2010
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00004
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    94(3-4) : 6-21

    17. A mail order advertising success: what three years of advertising have done for thirty years of stove-making

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Collins, Jas. H. (author)
    Format:
    Journal article
    Publication Date:
    1905-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15445
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    13(2) : 93-95
    Notes:
    From Printers' Ink, June 14, 1905.

    18. A marketing approach to the analysis and evaluation of communication processes involving and affecting farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Golay, G.L. (author / Northwestern University, Evanston, IL)
    Format:
    Research report
    Publication Date:
    1971-03-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: C22712
    Notes:
    Course: Marketing D-52, Communication Methods in Marketing, Northwestern University, Evanston, IL

    19. A salute to NAMA on its 50th

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2007-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26622
    Journal Title:
    Agri Marketing
    Notes:
    Posted at www.agrimarketing.com, 40 pages., Special supplement to the November/December 2007 issue. Articles feature the development, influence and future of NAMA, as well as the professional fields it serves.

    20. A study of the influence of social communication on the marketing of selected products to farm operators and families in Champaign County, Illinois

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Richmond, David (author)
    Format:
    Dissertation
    Publication Date:
    1964
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24106
    Notes:
    Doctoral dissertation, University of Illinois, Urbana-Champaign. 260 pages.

    21. A three million dollar monument to advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1905-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15412
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    12(2) : 128-129, 132-135
    Notes:
    Features the development and current operations/facilities of Sears, Roebuck and Company, Chicago - "…built up almost entirely with the farmers of America."

    26. Adoption of e-commerce by the agri-food sector in China: the case of Minyu e-commerce company

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yang, Xiaoshan (author), Chen, Xiaowei (author), and Jia,Fu (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    China
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11322
    Journal Title:
    International Food and Agribusiness Management Review
    Journal Title Details:
    23(1) : 157-171
    Notes:
    "This teaching case provides an example of adopting e-commerce in the interaction and trading activities between participants in the food sector through a typical agricultural products e-commerce company in China." It can be used to teach graduate/postgraduate students in agricultural business, MBA and executive programmes about the agri-food e-commerce business model.

    27. Adoption of internet strategies by agribusiness firms

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Akridge, Jay (author), Henderson, Jason (author), Dooley, Frank (author), and Carerre, Antonio (author)
    Format:
    Journal article
    Publication Date:
    2005
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26836
    Journal Title:
    International Food and Agribusiness Management Review
    Journal Title Details:
    8(4) : 42-61

    29. Advertising modern farm machinery: a brief account of some of the methods employed by the International Harvester Company of America

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Thain, R.S. (author)
    Format:
    Journal article
    Publication Date:
    1909-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16372
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    20(4) : 316-320

    36. Advice for professionals in agricultural public relations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kensil, Carl J. (author / President, Agricultural Division, CIBA-GEIGY Corporation)
    Format:
    Speech
    Publication Date:
    1985-07-19
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D06352
    Notes:
    Speech presented at the summer seminar of the Agricultural Relations Council, Asheville, North Carolina, July 19, 1985. 6 pages.

    38. Ag Express, The

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Newsletter
    Publication Date:
    1985-04
    Published:
    USA: Custom Publications Group
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: A-B; Folder: V1.12.A.005 Document Number: D01674
    Journal Title Details:
    1
    Notes:
    2p, fragile, Volume One Number One Collection; John Harvey Collection

    42. Ag social media trends: industry 2012

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    2012
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02911
    Notes:
    Truffle Media Networks, Indianapolis, Indiana. 24 pages., Survey responses from persons associated with ag media, ag product companies, advertising agencies, agricultural associations.

    43. Ag social media trends: industry 2013

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    2013
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02912
    Notes:
    Truffle Media Networks, Indianapolis, Indiana. 24 pages., Survey responses from persons associated with ag media, ag product companies, advertising agencies, agricultural associations.

    46. Against the grain: biotechnology and the corporate takeover of your food

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bailey, Britt (author) and Lappe, Marc (author)
    Format:
    Book
    Publication Date:
    1998
    Published:
    International: Common Courage Press, Monroe, Maine.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20420
    Notes:
    163 pages, Authors' contention is that "the quest for corporate profits has ridden roughshod over questions of public health, freedom of choice and ecological sustainability."

    48. Agencies predict more farm paper linage

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Report
    Publication Date:
    1939-08-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36869
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, Special Bulletin No. 18. 5 pages.

    53. Agri-marketers report their primary source of news

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    2017-08-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 170 Document Number: D09007
    Notes:
    Agri Marketing magazine via AgriMarketing Weekly. 1 page/, Results of 124 agri-marketer responses to the question, "What is your primary source of news about the agricultural industry?"

    55. Agri-marketers to profit from commercial producer survey

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gray, Allan (author)
    Format:
    Journal article
    Publication Date:
    2008-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28274
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(7) : 52
    Notes:
    Posted at http://www.agrimarketingdigital.com/, Author summarizes findings of the 2008 Large Commercial Producer Survey.

    62. Agricultural communication students perceptions, knowledge and identified sources of information about agritourism

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Johnson, Donald M. (author), Edgar, Leslie D. (author), and Amaral, Katie (author)
    Format:
    journal articles
    Publication Date:
    2012
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE).
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00839
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    96(3) : 74-87
    Notes:
    Online via open access.

    63. Agricultural communication students' perceptions, knowledge and identified sources of information about agritourism

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Edgar, Leslie D. (author) and Amaral, Katlin N. (author)
    Format:
    Paper
    Publication Date:
    2010-02-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29980
    Notes:
    Presented at the Agricultural Communications Section of the Southern Association of Agricultural Scientists Conference, Orlando, Florida, February 7-9, 2010. 22 pages.

    64. Agricultural market information: collection, dissemination and use in decision-making - an annotated bibliography

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kroupa, E.A. (author), Burnett, Claron (author), and Johnson, J.K. (author)
    Format:
    Bibliography
    Publication Date:
    1976-07
    Published:
    USA: Madison, Wisconsin: Dept. of Agricultural Journalism, University of Wisconsin
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: B00795
    Notes:
    Claron Burnett collection. Eugene A. Kroupa Collection., R2820. 56 pages.

    65. Agricultural marketing and consumer behavior in a changing world

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Grunert, Klaus (author), van Tilburg, Aud (author), Wedel, Michel (author), and Wierenga, Berend (author)
    Format:
    Book
    Publication Date:
    1997
    Published:
    International: Kluwer Academic Publishers, Boston, Massachusetts.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20435
    Notes:
    314 pages

    67. Agriculture safety website upgraded with operator feedback

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    News release
    Publication Date:
    2015-02-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05845
    Notes:
    Online from the National Children's Center for Rural and Agricultural Health and Safety, Marshfield, Wisconsin. 2 pages., Report of a national survey of agritourism operators

    68. Agriculture sails abroad: Deere & Co., FMC Corp

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ringer, Richard (author)
    Format:
    Journal article
    Publication Date:
    1981-09-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21575
    Journal Title:
    Advertising Age
    Journal Title Details:
    52(37) : S+
    Notes:
    Includes a description of the Furrow, Deere &amp; Company's magazine, and the role it plays in overseas marketing.

    69. Agriculture's consumer outreach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Smith, P. Gregory (author), Shoultz, Jason (author), Driscoll, Pat (author), Gottsch, Raquel (author), and Tank, Linda (author)
    Format:
    Journal article
    Publication Date:
    2009-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29439
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47(8) : 24-25, 27
    Notes:
    Posted at http://www.agrimarketingdigital.com/?iid=29709, Examples of current efforts by agricultural firms and organizations to educate the consumer about modern agriculture.

    70. Agrimarketing is more than man in OshKosh B'Goshes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gage, Theodore J. (author)
    Format:
    Journal article
    Publication Date:
    1979-12-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18433
    Journal Title:
    Advertising Age
    Journal Title Details:
    50(51) : S-1, 3, 4
    Notes:
    Describes approaches U.S. agricultural marketers are using in response to changes in farmers and farming.

    71. Agro-inputs or agri-inputs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Asociation for Communication Excellence in Agriculture, Natural Resources and Life and Human Sciences (ACE), Gainesville, Florida.
    Format:
    Commentary
    Publication Date:
    2007-04-26
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: C25698
    Notes:
    Via ACE e-mail stream. 3 pages., Retired and life members of ACE discuss appropriate use of the prefixes "agri-" and "agro."

    72. Always innovating

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Roucan-Kane, Maud (author) and Boehlje, Michael (author)
    Format:
    Journal article
    Publication Date:
    2007-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26627
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(9) : 17
    Notes:
    Posted at www.agrimarketing.com, Discusses ways in which to make agri-marketing firms more innovative through involvement of personnel with diverse skills and interests.

    74. An overview of the nonmetro economy and the role of agriculture in nonmetro development

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Daberkow, Stan (author), Hines, Fred (author), and Petrulis, Mindy (author)
    Format:
    Book chapter
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21488
    Notes:
    Pages 15-40 in Peter F. Korsching and Judith Gildner (eds.), Interdependencies of agriculture and rural communities in the twenty-first century. Conference proceedings published by the North Central Regional Center for Rural Development, Iowa State University, Ames, Iowa. 237 pages.

    76. Approval process and adoption of Bollgard cotton in India: a private company perspective

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Barwale, R. (author), Char, M. (author), Deshpande, S. (author), Sharma, M.K. (author), and Zehr, U.B. (author)
    Format:
    Book chapter
    Publication Date:
    2007
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29835
    Notes:
    Pages 365-386 in Dominique Brossard, James Shanahan and T. Clint Nesbitt (eds.), The media, the public and agricultural biotechnology. CAB International, Oxon, U.K. 405 pages.

    77. Assessing input brand loyalty among U.S. agricultural producers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Akridge, Jay T. (author), Martin, Marshall A. (author), and Harbor, Anetra L. (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29433
    Journal Title:
    International Food and Agribusiness Management Review
    Journal Title Details:
    11(1) : 17-37

    89. Biotech firm told to withdraw advert

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Article
    Publication Date:
    2007-06-21
    Published:
    South Africa
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25863
    Notes:
    Mail &amp; Guardian (UK) via Food Safety Network. 1 page., Advertising Standards Authority is cited as ordering Monsanto to withdraw an advertising claim that no negative reactions have ever been reported to genetically modified foods.

    90. Blimp brings innovation, enables Syngenta to touch lives

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Richards, Julie (author)
    Format:
    Journal article
    Publication Date:
    2008-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28268
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(7) : 18-19
    Notes:
    Posted at http://www.agrimarketingdigital.com/, Describs a campaign by Syngenta that involves the AVICTA Complete Cotton blimp.

    91. Blogs - hardly shoddy journalism

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Manning, Kathleen (author)
    Format:
    Blog
    Publication Date:
    2009-03-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29391
    Notes:
    Via online. 8 pages., Public affairs professional with an agri-marketer discusses the credibility and role of blogs and other social media.

    97. Bridging the communication gap between farmers and nonfarmers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Higgins, Mary Anne (author)
    Format:
    Journal article
    Publication Date:
    1991-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23294
    Journal Title:
    Journal of Applied Communication Research
    Journal Title Details:
    19(3) : 217-222
    Notes:
    Calls for ethnographic research of farmers, such as Philipsen studied blue collar workers in "Teamsterville."

    100. Bringing SmartStax to market

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2010-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35733
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(9) : 46, 48
    Notes:
    Posted at http://www.agrimarketingdigital.com/?iid=43328, Marketing approaches used to introduce the SmartStax trait combination co-developed by Dow AgroSciences and Monsanto for insect control in corn.