- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Richards, Julie (author)
- Format:
- Journal article
- Publication Date:
- 2008-09
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28268
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 46(7) : 18-19
- Subject Term:
- advertising, agribusiness, campaigns, cotton, crops, event planning, media effectiveness, media selection, public relations, outdoor, marketing communication, and agri-marketing
- Notes:
- Posted at http://www.agrimarketingdigital.com/, Describs a campaign by Syngenta that involves the AVICTA Complete Cotton blimp.