A marketing approach to the analysis and evaluation of communication processes involving and affecting farmers

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Golay, G.L. (author / Northwestern University, Evanston, IL)
    Format:
    Research report
    Publication Date:
    1971-03-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: C22712
    Subject Term:
    extension agents, farm journals, farmers, information sources, marketing, mass media, newspapers, radio, roles, marketing communication, and agri-marketing
    Notes:
    Course: Marketing D-52, Communication Methods in Marketing, Northwestern University, Evanston, IL

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