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A marketing approach to the analysis and evaluation of communication processes involving and affecting farmers

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Golay, G.L. (main author / Northwestern University, Evanston, IL)
Format:
Research report
Publication Date:
1971-03-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145
Subject Term:
extension agents, farm journals, farmers, information sources, marketing, mass media, newspapers, radio, roles, marketing communication, agri-marketing
Notes:
Course: Marketing D-52, Communication Methods in Marketing, Northwestern University, Evanston, IL