- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gage, Theodore J. (author)
- Format:
- Journal article
- Publication Date:
- 1979-12-03
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18433
- Journal Title:
- Advertising Age
- Journal Title Details:
- 50(51) : S-1, 3, 4
- Subject Term:
- advertising, agribusiness, farmers, information sources, marketing, roles, trends, marketing communication, and agri-marketing
- Notes:
- Describes approaches U.S. agricultural marketers are using in response to changes in farmers and farming.
