- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Akridge, Jay T. (author), Martin, Marshall A. (author), and Harbor, Anetra L. (author)
- Format:
- Journal article
- Publication Date:
- 2008
- URL:
- http://ageconsearch.umn.edu/bitstream/53626/2/2007/1002_formatted.pdf
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29433
- Journal Title:
- International Food and Agribusiness Management Review
- Journal Title Details:
- 11(1) : 17-37
- Subject Term:
- agribusiness, attitudes, buyer behavior, buying behavior, decision making, farm inputs, farmer attitudes, farmers, marketing communication, agri-marketing, brands, and branding
