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Assessing input brand loyalty among U.S. agricultural producers

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Akridge, Jay T. (main author), Martin, Marshall A. (author), Harbor, Anetra L. (author)
Format:
Journal article
Publication Date:
2008
URL:
http://ageconsearch.umn.edu/bitstream/53626/2/2007/1002_formatted.pdf
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173
Subject Term:
agribusiness, attitudes, buyer behavior, buying behavior, decision making, farm inputs, farmer attitudes, farmers, marketing communication, agri-marketing, brands, branding