Adoption of e-commerce by the agri-food sector in China: the case of Minyu e-commerce company

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yang, Xiaoshan (author), Chen, Xiaowei (author), and Jia,Fu (author)
    Format:
    Journal article
    Publication Date:
    2019
    URL:
    https://ageconsearch.umn.edu/record/301027
    Published:
    China
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11322
    Journal Title:
    International Food and Agribusiness Management Review
    Journal Title Details:
    23(1) : 157-171
    Subject Term:
    adoption, agri-marketers, agribusiness, case studies, educational materials, food, online services, teaching aids, e-commerce, agri-marketing, China, Hong Kong SAR (Eastern Asia), and online marketing
    Notes:
    "This teaching case provides an example of adopting e-commerce in the interaction and trading activities between participants in the food sector through a typical agricultural products e-commerce company in China." It can be used to teach graduate/postgraduate students in agricultural business, MBA and executive programmes about the agri-food e-commerce business model.

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