« Previous | of | Next »

Always innovating

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Roucan-Kane, Maud (main author), Boehlje, Michael (author)
Format:
Journal article
Publication Date:
2007-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
agribusiness, audience analysis, audience research, innovations, personnel management, roles, marketing methods, marketing communication, agri-marketing
Notes:
Posted at www.agrimarketing.com, Discusses ways in which to make agri-marketing firms more innovative through involvement of personnel with diverse skills and interests.