- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dunn, S. Watson (author) and Wright, John S. (author)
- Format:
- Journal article
- Publication Date:
- 1978
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36472
- Journal Title:
- Journal of Advertising
- Journal Title Details:
- 7(3) : 48-49
- Subject Term:
- advertising, audience analysis, audience research, careers, communication education, communicator effectiveness, education programs, farming, leadership, market research, agri-marketing, Sandage, Charles H., and Farm Research Institute