Biotech firm told to withdraw advert

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Article
    Publication Date:
    2007-06-21
    Published:
    South Africa
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25863
    Subject Term:
    accuracy, advertising, agribusiness, appeals (message), biotechnology, ethical issues, food, food safety, South Africa, United Kingdom, genetic engineering, marketing communication, bias, and agri-marketing
    Notes:
    Mail & Guardian (UK) via Food Safety Network. 1 page., Advertising Standards Authority is cited as ordering Monsanto to withdraw an advertising claim that no negative reactions have ever been reported to genetically modified foods.

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