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Agricultural marketing and consumer behavior in a changing world

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Grunert, Klaus (main author), van Tilburg, Aud (author), Wedel, Michel (author), Wierenga, Berend (author)
Format:
Book
Publication Date:
1997
Published:
International: Kluwer Academic Publishers, Boston, Massachusetts.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
agri-marketers, audience research, behavior, consumers, food, food safety, labeling, market analysis, marketing, marketing techniques, market research, agri-marketing
Notes:
314 pages