Subject Term: campaigns / Journal Title: Agri Marketing

Start Over Subject Term campaigns Journal Title Agri Marketing

1. "Buzzing" about agriculture

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Agri Marketing staff (author)
Format:: Journal article
Publication Date:: 2002-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14501
Journal Title:: Agri Marketing
Journal Title Details:: 40(6) : 34-36

2. Raised in the U.S.A.: the Catfish Institute addresses fishy issue with strategic marketing campaign

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Agri Marketing staff (author)
Format:: Article
Publication Date:: 2002-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14415
Journal Title:: Agri Marketing
Journal Title Details:: 40(4) : 64-68

3. The secret is out: brand image for Callisto Herbicide has long roots

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Agri Marketing staff (author)
Format:: Article
Publication Date:: 2002-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14414
Journal Title:: Agri Marketing
Journal Title Details:: 40(4) : 60-62

4. "Just once" is all it took : campaign scores with simplicity and "in-your-head" approach

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: AgriMarketing staff (author)
Format:: Journal article
Publication Date:: 1994-04
Published:: USA: Niles, IL : Century Communications Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07689
Journal Title:: Agri Marketing
Journal Title Details:: 32 (4) : 60-63
Notes:: James F. Evans Collection

5. Agency CEOs discuss future of agricultural communications

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: AgriMarketing staff (author)
Format:: Journal article
Publication Date:: 1994-05
Published:: USA: Niles, IL : Century Communications Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07695
Journal Title:: Agri Marketing
Journal Title Details:: 32 (5) : 28-31
Notes:: James F. Evans Collection

6. Better by the bunch : controversial campaign rings up sweet sales for California grapes

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: AgriMarketing staff (author)
Format:: Journal article
Publication Date:: 1994-04
Published:: USA: Niles, IL : Century Communications Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07691
Journal Title:: Agri Marketing
Journal Title Details:: 32 (4) : 66
Notes:: James F. Evans Collection

7. Sowing the seeds of persuasion : apple industry campaign serves as core component of pro-NAFTA efforts

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: AgriMarketing staff (author)
Format:: Journal article
Publication Date:: 1994-04
Published:: USA: Niles, IL : Century Communications Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07690
Journal Title:: Agri Marketing
Journal Title Details:: 32 (4) : 64
Notes:: James F. Evans Collection

8. CRM savvy: agencies offer their take on the strategy

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Anderson, Barb (author)
Format:: Article
Publication Date:: 2002
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14070
Journal Title:: Agri Marketing
Journal Title Details:: 40(1) : 26-29

9. Agency-company chemistry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Anderson, Barb Baylor (author)
Format:: Magazine article
Publication Date:: 2001-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12301
Journal Title:: Agri Marketing
Journal Title Details:: 39(5) : 48

10. Brand handholding

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Anderson, Barb Baylor (author)
Format:: Magazine article
Publication Date:: 2001-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12300
Journal Title:: Agri Marketing
Journal Title Details:: 39(5) : 46-48

11. Building brands from the barn up: Heritage Acres finds success in local approach

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Anderson, Barb Baylor (author)
Format:: Journal article
Publication Date:: 2003-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19071
Journal Title:: Agri Marketing
Journal Title Details:: 41(10) : 34-39
Notes:: Features marketing communications strategy of the Ozark Mountain Pork Cooperative in Missouri to build their Heritage Acres brand.

12. Making a stand for agriculture

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Anderson, Robynne M. (author)
Format:: Journal article
Publication Date:: 2003-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18735
Journal Title:: Agri Marketing
Journal Title Details:: 41(9) : 32-34
Notes:: Describes some efforts by agribusiness to help producers address issues such as livestock odor, animal welfare, biotechnology and other aspects of food and fiber production. Reports "the initiatives are making a dent in public opinion."

13. Game-changing communications

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Aust, Janell (author)
Format:: Journal article
Publication Date:: 2009-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29595
Journal Title:: Agri Marketing
Journal Title Details:: 47( 9 ) : 36, 38
Notes:: Posted at http://www.agrimarketing.com

14. Weeding Out Hunger campaign

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Beam, Lyndsey (author)
Format:: Journal article
Publication Date:: 2010-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35728
Journal Title:: Agri Marketing
Journal Title Details:: 48(9) : 26-27
Notes:: Posted at http://www.agrimarketingdigital.com/?iid=43328

15. Consumer marketing: California raisins launch new campaign

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bedwell, Kim (author)
Format:: Journal article
Publication Date:: 2006-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25102
Journal Title:: Agri Marketing
Journal Title Details:: 44(9) : 37-38

16. Standing out in the crowd

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Behringer, Sally (author)
Format:: Journal article
Publication Date:: 2010-01
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06690
Journal Title:: Agri Marketing
Journal Title Details:: 48(1) : 28, 30, 32

17. After the anthrax attacks: direct marketing in agriculture

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Benkstein, K. (author)
Format:: Article
Publication Date:: 2002
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14071
Journal Title:: Agri Marketing
Journal Title Details:: 40(1) : 30-31

18. Farmers: original breakfast champs

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Benkstein, K. (author)
Format:: Journal article
Publication Date:: 2014-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D04671
Journal Title:: Agri Marketing
Journal Title Details:: 52(9) : 34-35
Notes:: Case report of an advertising campaign by Farm Credit Services of America, "Agriculture Works Here."

19. Ag's future is in the hands of kids

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Braun, Janet (author)
Format:: Journal article
Publication Date:: 2009-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29100
Journal Title:: Agri Marketing
Journal Title Details:: 47(4) : 24-25

20. IndyCar Series fuels consumer interest in ethanol

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Broadhead, Dean (author)
Format:: Journal article
Publication Date:: 2007-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25680
Journal Title:: Agri Marketing
Journal Title Details:: 45(3) : 36-37
Notes:: Posted at http://www.agrimarketing.com/show_story.php?id=44793

21. The opportunity is in the brand

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Burns, Joseph (author / Osborn and Barr Communications, St. Louis, Missouri)
Format:: Journal article
Publication Date:: 2003-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18291
Journal Title:: Agri Marketing
Journal Title Details:: 41(6) : 50

22. Branding in a product world

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Burns, Joseph (author)
Format:: Journal article
Publication Date:: 2002-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14496
Journal Title:: Agri Marketing
Journal Title Details:: 40(5) : 51

23. Does the brand really matter?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Burns, Joseph (author)
Format:: Journal article
Publication Date:: 2003-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18723
Journal Title:: Agri Marketing
Journal Title Details:: 41(5) : 38-39
Notes:: Reports the results of brand image research by Osborn & Barr Communications, St. Louis, Missouri, based on feedback from growers in Midwest farm states. Discusses roles of brands, as well as of dealers, in agricultural marketing.

24. Utilizing social media in agriculture

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Campbell, Andria (author), McGowen, Addie (author), Hallowell, Lori (author), Herren, Kendall (author), Thompson, Trista (author), Walter, Jeff (author), and Fisher, Marty (author)
Format:: Journal article
Publication Date:: 2017-January/February
Published:: USA: Henderson Communications L.L.C., Adel, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08122
Journal Title:: Agri Marketing
Journal Title Details:: 55(1) : 30-33

25. Looking for answers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Caratelli, Caryn (author)
Format:: Journal article
Publication Date:: 2006-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24362
Journal Title:: Agri Marketing
Journal Title Details:: 44(5) : 28, 30
Notes:: "Best of Show" in the 2006 public relations competition of the National Agri-Marketing Association.

26. Canada's 2007 best of show

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Clarke, Debra (author)
Format:: Journal article
Publication Date:: 2008
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26977
Journal Title:: Agri Marketing
Journal Title Details:: 46(1) : 42
Notes:: Features promotion for the 30th anniversary of the Western Canada Farm Progress Show.

27. Brands under glass: agencies spell out how testing brands before campaign concepts nets better ads

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Coakley, Debbie (author)
Format:: Article
Publication Date:: 2001-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14013
Journal Title:: Agri Marketing
Journal Title Details:: 39(10) : 38-39

28. Integrating high-touch into high-tech: how companies can use the Internet to become more valuable to customers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Coakley, Debbie (author)
Format:: Journal article
Publication Date:: 2001
Published:: Canada: Doane Agricultural Services Company, St. Louis, MO
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11722
Journal Title:: Agri Marketing
Journal Title Details:: 39(1) : 19

29. Making media magic: five media directors discuss their role in the ever-changing ag marketplace

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Coakley, Debbie (author)
Format:: Magazine article
Publication Date:: 2001-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12302
Journal Title:: Agri Marketing
Journal Title Details:: 39(5) : 50-52

30. Ready to rumble: AGCO kicks into high gear to sell its new line of tractors sporting the AGCO name

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Coakley, Debbie (author)
Format:: Article
Publication Date:: 2002-02
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14261
Journal Title:: Agri Marketing
Journal Title Details:: 40(2) : 44-46

31. The Miracle Continues : science, straightforward message reminds farmers of life before Glean herbicide

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Coakley, Deborah (author / Editor, Agri Marketing) and Editor, Agri Marketing
Format:: Journal article
Publication Date:: 1992-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06127
Journal Title:: Agri Marketing
Journal Title Details:: 30 (4) : 88-91
Notes:: James F. Evans Collection

32. Direct marketing dynamics : cases in point

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cocking, V.A. (author / Agri Marketing) and Agri Marketing
Format:: Journal article
Publication Date:: 1981
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01037
Journal Title:: Agri Marketing
Journal Title Details:: 19 (9) : 66-68, 70
Notes:: AgComm Teaching

33. Public service campaign promotes conservation tillage

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Creswell, Munsell, Fultz & Zirbel, Inc. (author)
Format:: Journal article
Publication Date:: 1983
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00901
Journal Title:: Agri Marketing
Journal Title Details:: 21(11): 80
Notes:: AgComm Teaching

34. Removing trans fat from America's menu

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Crouser, Mark (author), Novak, Melissa (author), and Katzer, Dave (author)
Format:: Journal article
Publication Date:: 2008-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27999
Journal Title:: Agri Marketing
Journal Title Details:: 46(5) : 40-41
Notes:: Posted at http://www/agrimarketingdigital.com/?iid=8160

35. Far-go campaign zaps judges with animated approach

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cummins, M.L. (author)
Format:: Journal article
Publication Date:: 1982
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00771
Journal Title:: Agri Marketing
Journal Title Details:: 20(5): 150-155
Notes:: AgComm Teaching

36. The winning spirit of partners - Miller Meester & GTA

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cummins, Marilyn L. (author)
Format:: Journal article
Publication Date:: 1982-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00770
Journal Title:: Agri Marketing
Journal Title Details:: 20(5): 144-147
Notes:: AgComm Teaching. Delmar Hatesohl Collection.

37. Making a "Big Foot" print

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dahlbeck, Emily (author)
Format:: Journal article
Publication Date:: 2009-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29090
Journal Title:: Agri Marketing
Journal Title Details:: 47(5) : 35-36
Notes:: Fungicide product launch for the golf course maintenance sector. Used a Big Foot theme.

38. Flying below the radar : profits come from well-designed 'back-end' programs

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Damrow, Dick (author / Executive Vice President, Miller Meester Advertising Inc., Minneapolis) and Executive Vice President, Miller Meester Advertising Inc., Minneapolis
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03043
Journal Title:: Agri Marketing
Journal Title Details:: 26(9) : 32, 36
Notes:: James F. Evans Collection

39. Top five wants

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dawson, Kim (author / Syngenta Crop Protection)
Format:: Journal article
Publication Date:: 2008-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D06629
Journal Title:: Agri Marketing
Journal Title Details:: 46(6) : 31
Notes:: Agri-marketer expresses desire to abide by the ag editorial industry code of ethics, enforcing the code across all advertisers.

40. RSVP : what premiums and incentives turn a farmer on?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: DeLuca, J.C. (author) and Thul, T. (author)
Format:: Journal article
Publication Date:: 1984
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00928
Journal Title:: Agri Marketing
Journal Title Details:: 22(9): 57
Notes:: AgComm Teaching

41. Media, marketers team up to give away a dream come true

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Depp, C.F. (author)
Format:: Journal article
Publication Date:: 1983
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00896
Journal Title:: Agri Marketing
Journal Title Details:: 21(11) : 70, 73
Notes:: AgComm Teaching

42. Singing a different tune

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dwyer, Nora (author / Meyocks Benkstein Associates Inc., Des Moines, IA)
Format:: Journal article
Publication Date:: 1993-03
Published:: USA: Niles, IL : Century Communications Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 95 Document Number: C07447
Journal Title:: Agri Marketing
Journal Title Details:: 31 (3) : 52, 54
Notes:: James F. Evans Collection

43. Singing a different tune

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dwyer, Nora (author / Meyocks Benkstein Associates, Inc., Des Moines, IA)
Format:: Journal article
Publication Date:: 1993-03
Published:: USA: Niles, IL : Century Communications Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07100
Journal Title:: Agri Marketing
Journal Title Details:: 31 (3) : 52, 54
Notes:: James F. Evans Collection

44. A little added incentive : Hubbard Milling Co.'s promotions are bucking for increased sales

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ebensteiner, M. Jo-Anne (author / Supervisor of Marketing Communications, Hubbard Milling Co., Mankato, MN) and Supervisor of Marketing Communications, Hubbard Milling Co., Mankato, MN
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01104
Journal Title:: Agri Marketing
Journal Title Details:: 24(3) : 58-59
Notes:: AgComm Teaching

45. New Holland's future campaign

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Failor, Bradley (author)
Format:: Journal article
Publication Date:: 2006-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24361
Journal Title:: Agri Marketing
Journal Title Details:: 44(5) : 24-25
Notes:: "Best of Show" in 2006 advertising competition of the National Agri-Marketing Association.

46. Good as gold

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Falk, Susan (author)
Format:: Journal article
Publication Date:: 2003-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17313
Journal Title:: Agri Marketing
Journal Title Details:: 41(3) : 18-19

47. Idioms and innuendoes

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Falk, Susan (author)
Format:: Journal article
Publication Date:: 2003-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16977
Journal Title:: Agri Marketing
Journal Title Details:: 41(2) : 36,38

48. Spreading more than just manure: public scrutiny of manure management practices is forcing producers to become proactive in spreading positive messages about what they do

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Falk, Susan (author)
Format:: Journal article
Publication Date:: 2003-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18728
Journal Title:: Agri Marketing
Journal Title Details:: 41(8) : 22-24

49. Leveraging culture, creating emotion

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fischer, Ashley Woodward (author)
Format:: Journal article
Publication Date:: 2013-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01589
Journal Title:: Agri Marketing
Journal Title Details:: 51(5) : 32-33

50. Bridging the farmer, consumer gap

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Forrest, Chris (author)
Format:: Journal article
Publication Date:: 2017-January/February
Published:: USA: Henderson Communications L.L.C., Adel, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08124
Journal Title:: Agri Marketing
Journal Title Details:: 55(1) : 34
Notes:: Features a film, License to Farm," honored by the Canadian Agri Marketing Association

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