The secret is out: brand image for Callisto Herbicide has long roots

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agri Marketing staff (author)
    Format:
    Article
    Publication Date:
    2002-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14414
    Journal Title:
    Agri Marketing
    Journal Title Details:
    40(4) : 60-62
    Subject Term:
    advertising, campaigns, chemicals, herbicides, image, and pesticides

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