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Does the brand really matter?

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Burns, Joseph (main author)
Format:
Journal article
Publication Date:
2003-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, campaigns, farm equipment, image, machinery, retail promotion, roles, seeds, marketing communication
Notes:
Reports the results of brand image research by Osborn & Barr Communications, St. Louis, Missouri, based on feedback from growers in Midwest farm states. Discusses roles of brands, as well as of dealers, in agricultural marketing.