Flying below the radar : profits come from well-designed 'back-end' programs

Collection:

Agricultural Communications Documentation Center (ACDC)

Contributor:

Damrow, Dick (main author / Executive Vice President, Miller Meester Advertising Inc., Minneapolis), Executive Vice President, Miller Meester Advertising Inc., Minneapolis

Format:

Journal article

Publication Date:

1988

Published:

USA

Location:

Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70

Related Item:

Agri Marketing

Related Item Details:

26(9) : 32, 36

Subject Term:

advertising, agribusiness, campaigns, databases, direct mail, direct marketing, marketing techniques, sales, sales methods, selling

Notes:

James F. Evans Collection