Publication Year: 2019 / Subject Term: information needs / Within Last x Years: within 10 Years

Start Over Publication Year 2019 Subject Term information needs Within Last x Years within 10 Years

1. "Milk" and "meat" labels: the new identity crisis: research IDs confused consumer segment

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Research summary
Publication Date:: 2019-09-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: D10838
Notes:: Online from the Center for Food Integrity, Gladstone, Missouri. 2 pages., "New research shows a significant and growing group of health-conscious consumers is confused by the mixed messages they're receiving about the 'real deal' and the substitutes entering the market."

2. 60% of farmers report lack of high-speed internet impacting their business

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Research summary
Publication Date:: 2019-10-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11002
Notes:: Online from the United Soybean Board via AgriMarketing Weekly. 2 pages., Summary of survey results reported in "Rural broadband and the American Farmer: Connectivity challenges limit agriculture's economic impact and sustainability." Findings reflected responses from more than 2,000 U.S. primary and secondary farm operators in a combination of online and mail-in surveys.

3. A multiple indicators, multiple causes analysis of farmers' information use

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: McLeod, Elizabeth (author), Jensen, Kimberly L. (author), DeLong, Karen L. (author), and Griffith, Andrew (author)
Format:: Online journal article
Publication Date:: 2019-06
Published:: Extension Journal, Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10602
Journal Title:: Journal of Extension
Journal Title Details:: 57 (3)
Notes:: 13 pages., Article #: 3FEA2, via online journal., A multiple indicators, multiple causes, or MIMIC, modeling framework can be used for analyzing a variety of farmer decision-making situations where multiple outcomes are possible. Example applications include analyses of farmer use of multiple information sources, management practices, or technologies. We applied the framework to analyze use of multiple information sources by beef cattle farmers. We provide measures of how farmer demographics, farm characteristics, and risk attitudes influenced farmer use of information from Extension, producer groups, popular press, the U.S. Department of Agriculture, the Internet, and other farmers. Education and greater willingness to take risk positively influenced information use among the farmers we studied. Our process has implications for broader use within Extension.

4. A study of the use of information & communication technology in disseminating farm information to farmers in India

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Solanki, Surabhi (author) and Verma, Seema (author)
Format:: Conference proceedings
Publication Date:: 2019-06
Published:: Elsevier
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11119
Notes:: 8 pages., Proceedings of International Conference on Sustainable Computing in Science, Technology and Management., In any country, agriculture plays important role in the prospect of economy and sustainability. As technology grow day by day so it is necessary for the farmer to know about the technology, innovations and take them into practice, so they make strong themselves in terms of economic and sustainability. In this paper discussed the intensity exposure to information and communication technology and its relationship to the characteristics of farmers at different stages of adoption use of information and communication technology for different farm practices and also know the preferences of farmers regarding the use of Information & Communication Technology (ICT). In the continuation of this process conduct the personal interview to collect personal details of farmers as well as farm information that associate them to know about the adoption of information technology. The data collected through personal interview of farmers have been classified, tabulated and analyzed to know how efficiently and effectively information and communication technology disseminate farm information to the farmer.

5. A study of women farmers’ agricultural information needs and accessibility: a case study of apa local government area of Benue State, Nigeria

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Okwu, O. J. (author) and Umoru, B. I. (author)
Format:: Online journal article
Publication Date:: 2019-02
Published:: International Scholars Journals
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11001
Journal Title:: African Journal of Gender and Women Studies
Journal Title Details:: 4(2):1-7
Notes:: 7 pages., via online journal., The study was aimed at determining women farmers' agricultural information needs and accessibility, using Apa local government area of Benue State as a case study. A sample size of 70 women farmers was initially taken for the study but only data for 65 respondents were analyzed. Simple random sampling technique was used for the sample selection and questionnaire was used to elicit information from the respondents. Both descriptive and inferential statistics were used for data analysis. The result showed highest information needs in the areas of pesticides and fertilizer applications and improved farm implements. Husbands, fellow women and mass media were the main sources of agricultural information to women farmers and accessibility of information from these sources was relatively high. Age, educational level and income of women farmers showed significant relationships with their accessibility to agricultural information at 5% level of significance. It is recommended that enough information should be provided in the needed areas and women adult literacy and economic empowerment programmes should be given serious attention to enhance their access to needed agricultural information.

6. A study on impact of ICT enabled web portal (Krishinet) on farmers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Singh, Vinod (author) and Kameswari, V.L.V. (author)
Format:: Online journal article
Publication Date:: 2019-06
Published:: India: New Delhi Publishers
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: D10868
Journal Title:: International Journal of Agriculture, Environment and Biotechnology
Journal Title Details:: 12(2): 163-174
Notes:: 12 pages., via online journal., In recent years, there has been extensive investment in e-governance throughout the developing world. Still, little is known about the impact of those investments, partly due to a lack of assessment guidance. In this study modified sustainable livelihood framework approach was used for studying impact of the project on farmers. Before and after data was collected from the registered farmers using recall method to assess the impact of the project on all five types of capital (Natural capital, financial capital, human capital, physical capital and social capital). It was found that after implementation of the project, in the category of natural capital, average production and average sold quantity of rice, wheat, pigeon pea, mustard, and green gram has been significantly increased and in the category of financial capital, respondents’ average family income, earning from agriculture and allied sector and benefit from government schemes has been significantly increased and in the category of human capital, average number of training received by respondents and average number of extension contacts made by respondents has been significantly increased and in the category of physical capital, average storage facility has been increased by respondents and in the category of social capital, average number of meetings attended by respondents in Krishi Gyan Kendra has been significantly increased.

7. AAEA Association Communications SIG (Special Interest Group)survey

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Crosby, Joy (author)
Format:: Journal article
Publication Date:: 2019-02-07
Published:: USA: AAEA - The Agricultural Communicators Network, LaGrange, GA.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 6 Document Number: D10220
Journal Title:: AAEA ByLine
Notes:: 2 pages.

8. AGRICULTURAL PRODUCTION IN SOUTH AFRICA: INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) SPILLOVER

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Grobler, Wynand (author) and David, Oladipo Olalekan (author)
Format:: Journal article
Publication Date:: 2019-12-01
Published:: International: Elsevier
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12207
Journal Title:: International Journal of eBusiness and eGovernment
Journal Title Details:: Issue 11(2)
Notes:: 17 pages, The positive spillover impacts of the efficiency of information and communication technology (ICT) and land accessibility as factor inputs to agricultural productivity are well documented in the literature. Furthermore, input-output efficiency as a measurement of factors contributing towards gross production is no exception in this regard. Few studies on agricultural production and ICT at the household level in South Africa show divergent empirical results. This study investigates the effect of information and communication technology (ICT) and land for farming in the context of household food production in South Africa. Household engagement in agricultural activities is proxy for agricultural production, farm land size is a proxy for land accessibility, telephone and internet use are proxies for ICT in this study. Household data of twenty-one thousand, six hundred and one (21,601) households on agricultural activities and ICTs were generated from the existing survey data of General household survey, 2015 by Statistics South Africa. Majority of the households are not engaging in agricultural activities due to no access to land for farming, but more than 80 percent of the households have access to at least one form of ICTs penetration i.e. mobile telephony. The logit regression shows that internet connection in the household have positive and significant impact on household agricultural production but land accessibility is indirectly related and significant to household food production in South Africa. Therefore land accessibility may be a barrier to agricultural activity involvement in South Africa. The study shows that the positive spillover impacts of ICT may not be possible due to lack of access to land for agriculture. Land for farming, CDMA telephony and internet are highly required for agricultural activities in order to promote food production, reduce cost of telecommunications, promoting agricultural research and development via internet accessibility.

9. Agricultural information on air: analyzing farm radio through contemporary models of science communication. A comparison of three cases in rural Kenya

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Oswald, Fabian (author) and Kalsruhe Institute of Technology
Format:: Dissertation
Publication Date:: 2019-04-02
Published:: Germany: Kalsruhe Institute of Technology
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11122
Notes:: 196 pages., via institutional depository., Fabin's work is based on Kilimo Media’s work. He sought to investigate how information flow through agricultural radio programs in local languages is structured and whether contemporary theories of science communication are observable in the practice of farm radio through a cross-case study approach. Fabian held qualitative interviews with local actors and group discussions with farmers in Kajiado, Marsabit and Kitui counties and three radio stations Bus radio, Radio Jangwani and Syokimau FM.

10. Agriculture sector struggles to wade through the molasses of public opinion

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dyck, Toban (author)
Format:: Commentary
Publication Date:: 2019-11-19
Published:: Canada: Financial Post, Toronto, Ontario, Canada.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11105
Journal Title:: Financial Post
Notes:: Via online. 5 pages., "Industry in a frenzy, trying to decode the sludge of public opinion while still getting used to the idea this is something to take seriously."

11. An evaluation of small groups serving as an engine room for innovation in the Northern Territory mango industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hunt, Warren (author), McConchie, Cameron (author), Healy, Matthew (author), and Corriveau, Amelie (author)
Format:: Journal article
Publication Date:: 2019
Published:: Australia
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11652
Journal Title:: Rural Extension and Innovation Systems Journal
Journal Title Details:: 15(1) : 73-80
Notes:: 8 pages., Case study of an extension project based around small groups associated with the mango industry from 2012-2015.

12. Analysis of the consumer’s perception of urban food products from a soilless system in rooftop greenhouses: a case study from the Mediterranean area of Barcelona (Spain)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ercilla-Montserrat, Mireia (author), Sanjuan-Delmás, David (author), Sanyé-Mengual, Esther (author), Calvet-Mir, Laura (author), Banderas, Karla (author), Rieradevall, Joan (author), and Gabarrell, Xavier (author)
Format:: Online journal article
Publication Date:: 2019-09
Published:: Springer New York LLC
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: D10839
Journal Title:: Agriculture and Human Values
Journal Title Details:: 36(3): 375–393
Notes:: 19 pages., via online journal., Soilless crops are commonly used in rooftop agriculture (RA) because they easily adapt to building constraints. However, acceptance of the produce derived from this system may be controversial. This paper evaluates consumers’ acceptance of food from RA in Mediterranean cities, focusing on the quality of the product, production system, and consumers’ motivations. We surveyed 238 respondents on the UAB university campus as potential consumers. The survey was distributed via an Internet-link that was provided along with a sample of tomatoes from RA. The results showed that most people approved the quality of RA products and perceived them to be local and fresh (94%). The respondents exhibited acceptance of soilless-produced tomatoes and considered them to be environmentally better than conventionally produced ones (69%). Cluster analysis revealed that consumers with high income levels and a university education had a better perception of the quality and proposed a higher price for RA products, but no difference was found regarding their environmental perception of this products. Moreover, people who possessed more information about the product also had a higher perception of the quality and production system (it was perceived to be environmentally friendly) and would pay more for them. The main concerns of consumers were related to food safety and the social impact of RA. Additional research is needed to improve the sustainability of RA, and the applied measures should be communicated to potential consumers to enhance their acceptance and success.

13. Are consumers willing to pay to reduce food waste?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Grant, Kara (author), Gallardo, R. Katrina (author), and McCluskey, Jill J. (author)
Format:: Journal article
Publication Date:: 2019
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10391
Journal Title:: Choices
Journal Title Details:: 34(1) : 1-7
Notes:: Via UI subscription

14. Are social embeddedness associated with food risk perception under media coverage?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Zhen, Yan (author), Huang, Zu-hui (author), Wang, Yu (author), and Zhou, Jie-hong (author)
Format:: Online journal article
Publication Date:: 2019-08
Published:: Elsevier
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10827
Journal Title:: Journal of Integrative Agriculture
Journal Title Details:: 18(8): 1804–1819
Notes:: 16 pages., via online journal., raceability system has received wide attention in solving food safety issues, via which food information could be tracked back to producer/farmers. Consumers need to obtain this information from producers or social networks, trust in the information, and consequently assess perceived risks, especially when food scandals are exposed to the media. In this study, we introduce the social embeddedness theory to understand how consumers' social activities affect their risk perceptions on traceable food. Specifically, we investigate how risk perceptions are predicted by the interpersonal relationships, organizational level and social-level relationships. Results show that the interpersonal relationships were associated with lower levels of risk perceptions, while organizational and social relationships impacted consumer's risk perceptions at middle and higher levels, respectively. Results also show that the “ripple effect” extended to effect of risk events with negative information, however, did not exist for the group exposed to positive information. Potential food safety implications have been proposed to identify for effective risk mitigation under media coverages.

15. Assessing the social media use and needs of small rural retailers: implications for extension program support

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Son, Jihyeong (author), Niehm, Linda S. (author), Russell, Daniel W. (author), and Lee, Juyoung (author)
Format:: Online journal article
Publication Date:: 2019-04
Published:: USA: Extension Journal, Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10424
Journal Title:: Journal of Extension
Journal Title Details:: 57(2)
Notes:: 7 pages., Article # 2RIB2, Via online journal., To assess small rural retailers' use of social media and the role of social media in their business sustainability, we conducted focus group interviews with small business owners/managers from rural communities in a midwestern state. Participants revealed strong interest in social media, especially for use in sales and marketing. However, their engagement in social media was limited due to lack of knowledge and resources (i.e., time, human resources, financial resources, effectiveness measurement) related to developing and updating content. On the basis of these findings, we examine implications for Extension professionals and outreach educators regarding social media needs and programming for small rural businesses.

16. Assessing the status of social media familiarity among smallholder farmers: a case study of Thika, Kiambu Kenya

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kimani, Anne W. (author), Nyang’anga, Hillary T. (author), and Mburu, John I. (author)
Format:: Online journal article
Publication Date:: 2019
Published:: Pakistan: eSci Journals Publishing
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11153
Journal Title:: International Journal of Agricultural Extension
Journal Title Details:: 7(1):13-20
Notes:: 8 pages., via online journal., Social media provides huge opportunities and incentives that could ease promotion of agricultural extension, facilitate real-time service delivery and enable wider farmer coverage. Ineffective dissemination approaches, expanding farmer population, low staffing, and aging agricultural extension agents continue to negatively affect the provision of agricultural extension services in Kenya. Despite the social media potential in agricultural communication, lack of awareness and low usage in the rural areas of developing countries have been documented. This study sought to establish the level of social media familiarity among smallholder rural farmers with the aim of exploring the possibility of usage in agricultural extension. The study was undertaken in Thika Sub-County of Kiambu County on 140 farmers through a researcher administered semi-structured questionnaire. Probability-proportional-to-size sampling method was employed to derive the sample size from existing extension farmer groups. Simple random sampling technique was further used to identify the actual respondents from each group. A low level of social media familiarity was established among the farmers with education, age and gender having significant influence. The study recommends awareness creation initiatives to promote social media familiarity with a particular focus on women who form the bulk of the farmers but with the lowest level of social media knowledge.

17. Assessment of agricultural extension students’ interest in providing private extension services in Nigeria

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Adesoji, S.A. (author), Famakinwa, M. (author), and Eghosa, A.E. (author)
Format:: Online journal article
Publication Date:: 2019-01
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11120
Journal Title:: The Journal of Agricultural Sciences - Sri Lanka
Journal Title Details:: 14(1):57-66
Notes:: 10 pages., via online journal., Purpose: Agricultural extension graduates do not get jobs and farmers are not getting agricultural extension services, and therefore, both the farmers and agricultural graduates do not receive benefi ts. The study assessed the interest of agricultural extension students in providing private extension services to farmers, examined their perception towards private extension services and identifi ed extension skills possessed by the students. Research Method: The study comprised all the fi nal year students in the Universities in Osun State. A two – stage sampling procedure was used to select the respondents. One university was selected from each category of federal, state and private. A total of 68 respondents were selected and interviewed. Data collected were analyzed with descriptive and inferential statistics. Findings: The results show that the mean age, mean years of formal education of the respondents were 23.75 ± 2.02 and 17.40 ± 1.16, respectively. About half (51.5%) of the respondents had positive perception towards the private extension service while 57 percent had high interest in providing private extension services. Majority of them possessed teaching skills (97.1%), innovation dissemination skills (95.5%) and communication skills (88.2%). Also, sources of agricultural information available (χ2=22.448), types of sponsors (χ2=6.102) and marital status (χ2=16.535) had a signifi cant association with respondents’ interest in providing private agricultural extension services. Research Limitation: The study focuses on the interest of agricultural extension graduates to provide private extension services; however, these graduates may have an interest in other areas that have not been investigated. Original Value: The study provides an insight to show the interest and capability of agricultural students to be engaged in private extension services as a livelihood

18. Automated pastures and the digital divide: How agricultural technologies are shaping labour and rural communities

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rotz, Sarah (author), Gravely, Evan (author), Mosby, Ian (author), Duncan, Emily (author), Finnis, Elizabeth (author), Horgan, Mervyn (author), LeBlanc, Joseph (author), Martin, Ralph (author), Tait Neufeld, Hannah (author), Nixon, Andrew (author), Pant, Laxmi (author), Shalla, Vivian (author), and Fraser, Evan (author)
Format:: Online article
Publication Date:: 2019-02-13
Published:: Canada: Science Direct
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10251
Journal Title:: Journal of Rural Studies
Notes:: 11 pages., Via online article, A “digital revolution” in agriculture is underway. Advanced technologies like sensors, artificial intelligence, and robotics are increasingly being promoted as a means to increase food production efficiency while minimizing resource use. In the process, agricultural digitalization raises critical social questions about the implications for diverse agricultural labourers and rural spaces as digitalization evolves. In this paper, we use literature and field data to outline some key trends being observed at the nexus of agricultural production, technology, and labour in North America, with a particular focus on the Canadian context. Using the data, we highlight three key tensions observed: rising land costs and automation; the development of a high-skill/low-skilled bifurcated labour market; and issues around the control of digital data. With these tensions in mind, we use a social justice lens to consider the potential implications of digital agricultural technologies for farm labour and rural communities, which directs our attention to racial exploitation in agricultural labour specifically. In exploring these tensions, we argue that policy and research must further examine how to shift the trajectory of digitalization in ways that support food production as well as marginalized agricultural labourers, while pointing to key areas for future research—which is lacking to date. We emphasize that the current enthusiasm for digital agriculture should not blind us to the specific ways that new technologies intensify exploitation and deepen both labour and spatial marginalization.

19. Between words: a generational discussion about farming knowledge sources

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wójcik, Marcin (author), Jeziorska-Biel, Pamela (author), and Czapiewski, Konrad (author)
Format:: Online journal article
Publication Date:: 2019-03-09
Published:: Poland: Science Direct
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10245
Journal Title:: Journal of Rural Studies
Journal Title Details:: 67: 130-141
Notes:: 12 pages., Via online journal., This article is concerned with the shaping of agricultural knowledge among farmers, in the context of the rapid changes Polish agriculture has been subject to since the time of the country's EU accession. The theoretical underpinnings of this work have been described in terms of the significant notional categories, i.e. knowledge, knowledge-cultures and sources of knowledge. The research made use of the joint interviews method. Interviews were run with representatives of different generations in 10 farming families in central Poland. The main research objective was to determine sources of farming knowledge among farmers. The use of joint interviews allowed for the identification of sources of knowledge of different kinds. These reflect a division into farmers' closer and more distant surroundings, i.e. to the family and neighbours on the one hand, and to institutions and media on the other. Knowledge acquisition among farmers is in fact found to be a complex process, reflecting socialisation in a multi-generation environment of family and neighbours, on the one hand, and the impact of the institutional and legal system, on the other. In a general sense, this corresponds to the well-known division of sources of knowledge into the tacit and the explicit, with the acquisition of tacit (i.e. informal) knowledge not meeting with any more major obstacles thanks to proximity in a sense that may be cultural (i.e. the agriculture itself), family-related (and in fact multi-generation) and spatial (physical proximity in a given locality). Microsocial conditioning thus plays a major role in the shaping of this source of knowledge. However, the most important factor distinguishing contemporary cultures as regards knowledge on farming is the capacity to adapt to conditions set by the institutions supporting the latter's development. Formal knowledge flowing into farming families from their institutional surroundings requires growing adaptability and preparation if a succession of innovations are to be taken on board. The multi-source nature of knowledge and the achievement of some kind of balance in this respect actually poses a major challenge for the future functioning of family farms as cultural microsystems.

20. Blending digital and physical tools to deliver CSA information

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ndirangu, Stella (author)
Format:: Opinion
Publication Date:: 2019
Published:: International: Technical Centre for Agricultural and Rural Cooperation, ACP-EU, Wageningen, The Netherlands
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11614
Notes:: 3 pages., Online from publisher., Author addresses "large gap between African extension services ... and the number of farmers being reached." ... "Africa's existing mobile network (currently the second biggest mobile market in the world) could be better utilised to bridge this gap and provide mobile-based agricultural information, advice and support to smallholder farmers."

21. Building success of food hubs through understanding of the cooperative experience

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Schmit, Todd M. (author) and Severson, Roberta M. (author)
Format:: Online journal article
Publication Date:: 2019-02
Published:: USA: Extension Journal, Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10189
Journal Title:: Journal of Extension
Journal Title Details:: 57(1) : 1-9
Notes:: 9 pages., Article # 1RIB4, Via online journal., Food hubs represent a business model through which farmers can collectively market product to access new supply chains and buyers can efficiently access locally sourced foods. Many farmer marketing cooperatives fit within the food hub definition and have existed for decades. Accordingly, much can be learned from them to support food hub business planning efforts. We developed and synthesized case studies of three successful cooperatives in order to match key food hub operational challenges with recommended best management practices. Such information is useful for Extension education efforts supporting the development of economically viable food hub businesses.

22. COWShED: communication within white spots for breeders

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Seye, Madoune R. (author), Diallo, Moussa (author), Gueye, Bamba (author), and Cambier, Christophe (author)
Format:: Conference paper
Publication Date:: 2019-02
Published:: France: IEEE
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10498
Notes:: 3 pages., 22nd Conference on Innovation in Clouds, Internet and Networks and Workshops (ICIN), via online database., Livestock transhumance in Senegal is done in several areas and more specifically in Sylvo-pastoral areas located in the Ferlo's region where it is difficult or impossible to communicate with terrestrial communication systems. The main reason is due to the existence of white spots. The lack of communication between breeders does not allow the dissemination of vital information such as water points location, bush fires geographic location, epidemic area, and available pastureland. However, in undeserved areas, satellite communications are very expensive for rural population. Therefore, we propose a low-cost communication based on LoRa transmission that enables different services like short message text, voice messages, status of a water points, geographic location. The deployed architecture is a delay tolerant ad-hoc network that can cover a large area with a mesh system.

23. Can members’ WeChat engagement affect relational outcomes in community‐supported agriculture? empirical evidence from China

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Tan, Si (author) and Chen, Weiping (author)
Format:: Online journal article
Publication Date:: 2019
Published:: Wiley Periodicals, Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10908
Journal Title:: Agribusiness
Journal Title Details:: 35: 36– 52
Notes:: 17 pages., via online journal., Members’ offline engagement is commonly believed to affect the producer–member relationship in community‐supported agriculture, however, little research focuses on engagement in the online context. Using qualitative data of 24 members and quantitative data of 279 members from China, this study uses a sequential exploratory mixed‐method design to explore the impact of members’ WeChat engagement on relational outcomes. The findings indicate that WeChat engagement positively affects four relational outcomes: Service satisfaction, word of mouth, social bonds, and commitment. In addition, those four relational outcomes are not equally influenced by WeChat engagement. The greatest impact is on commitment, while the lowest is on service satisfaction. Furthermore, multigroup analysis results suggest that gender moderates the relationship between WeChat engagement and commitment.

24. Can women's self‐help groups improve access to information, decision‐making, and agricultural practices? The Indian case

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Raghunathan, Kalyani (author), Kannan, Samyuktha (author), and Quisumbing, Agnes R. (author)
Format:: Online journal article
Publication Date:: 2019-08
Published:: Wiley Periodicals, Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10822
Journal Title:: Agricultural Economics
Notes:: 14 pages., via online journal,, Effective agricultural extension is key to improving productivity, increasing farmers’ access to information, and promoting more diverse sets of crops and improved methods of cultivation. In India, however, the coverage of agricultural extension workers and the relevance of extension advice is poor. We investigate whether a women's self‐help group (SHG) platform could be an effective way of improving access to information, women's empowerment in agriculture, agricultural practices, and production diversity. We use cross‐sectional data on close to 1,000 women from five states in India and employ nearest‐neighbor matching models to match SHG and non‐SHG women along a range of observed characteristics. We find that participation in an SHG increases women's access to information and their participation in some agricultural decisions, but has limited impact on agricultural practices or outcomes, possibly due to financial constraints, social norms, and women's domestic responsibilities. SHGs need to go beyond provision of information to changing the dynamics around women's participation in agriculture to effectively translate knowledge into practice.

25. Charleston|Orwig study reports consumers' reaction to plant and lab based foods

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Research summary
Publication Date:: 2019-12-19
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11184
Notes:: Online via AgriMarketing Weekly. 2 pages., "A new poll reports awareness and interest in technology-driven foods but reveals the need for transparency and education to remove fears and potentially drive adoption."

26. Climate change conversation to shift dramatically, research shows

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Research summary
Publication Date:: 2019-12-19
Published:: USA: Center for Food Integrity, Gladstone, Missouri.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11183
Notes:: Via online release. 1 page., Findings of a digital ethnography report indicate that while the climate change debate is expected to grow 3.6 percent in the next two years, the conversation on causes is expected to grow 260 percent and solutions 202 percent.

27. Communication in agricultural extension services toward farmer empowerment

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Faqih, A. (author) and Aisyah, S. (author)
Format:: Online journal article
Publication Date:: 2019
Published:: IOP Publishing Ltd
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11145
Journal Title:: Journal of Physics: Conference Series
Journal Title Details:: 1360(1)
Notes:: 6 pages., via online journal., This research was conducted to find out the influence of agents on the results of empowerment of farmers, the effect of recipients on the results of the farmer empowerment, the effect of agricultural extension on the results of the farmer empowerment, and the influence of agents, recipients, and agricultural extension on the results of farmer empowerment. This research was carried out in May to July 2017. Quantitative descriptive method was applied by using primary and secondary data. Primary data obtained from interviews with 24 respondents who applied integrated crop management technology (PTT) on paddy fields. Technique of interview was guided with questionnaires while secondary data was taken from some literature work and relevant agencies. The results showed that: there is positive and significant influence between the agents and farmer empowerment, there is positive and significant influence between the recipients on the farmer empowerment, there is positive and significant influence between agricultural extension on the results of the farmer empowerment, and there is positive and significant influence between the agents, recipients, and agricultural extension on the results of farmer empowerment.

28. Communication platforms and perspectives on climate change among layer farmers in San Jose, Batangas, Philippines

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Medina, Benedict O. (author), Hidalgo, Angela Rose A. (author), and Tabliago, Jhendell A. (author)
Format:: Online journal article
Publication Date:: 2019-06
Published:: IJELS
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11009
Journal Title:: International Journal of English Literature and Social Sciences
Journal Title Details:: 4(3) : 535-547
Notes:: 13 pages., via online journal., Communication plays a vital role in a developing society as it could be used for developing of perspectives. This study aimed to analyze the communication and perspectives on climate change among layer farmers in San Jose, Batangas, Philippines. Descriptive research design in a quantitative approach, along with distributed survey questionnaires to the respondents in the said municipality were utilized to answer the research objectives. Systematic random sampling was used to get the sample size of the layer farmers. Statistical tools such as frequency/percentage, weighted mean and Pearson’s correlation were also used. The layer farmers were greatly exposed in interpersonal communication platforms. Demonstration, meetings, seminars and trainings were of less extent. Radio, television and cellphones were widely used by the layer farmers, while very few had access on the internet. Furthermore, they agreed on food security, water sufficiency, ecological and environmental stability, human security and knowledge and capacity development. However, they moderately agreed on climate-smart industries and services, and sustainable energy. Findings also showed that there is a significant relationship between the layer farmers’ perspectives to the communication platforms they were exposed to.

29. Communication, engagement and science-based policy

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Megaro, Anne (author)
Format:: Online journal article
Publication Date:: 2019-02-01
Published:: USA: University of California
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10457
Journal Title:: California Agriculture
Journal Title Details:: 73(1):4-4
Notes:: 3 pages., via online journal., UC ANR works to bridge the gap between scientists and policymakers.

30. Community climate conversations: engaging and empowering local action in a changing world

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Beery, Thomas (author), Schmitt, Kristen (author), McDonnell, Julie (author), and Moore, Tansey (author)
Format:: Online journal article
Publication Date:: 2019-12
Published:: Extension Journal, Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11151
Journal Title:: Journal of Extension
Journal Title Details:: 57(6)
Notes:: 16 pages., Article # 6FEA3, via online journal., We examined how the Twin Ports Climate Conversations (TPCC), a community-based climate communication project, is influencing local climate awareness and response. A survey of TPCC participants and subsequent roundtable discussion event were used to explore program impacts, outcomes, and future directions. Results showed that the TPCC project has been effective at increasing awareness and facilitating contacts and may be leading to actions that range from information sharing to personal behavioral changes. Future directions include engaging new audiences and promoting more on-the-ground climate action. TPCC can serve as a model to help other communities start cross-sectoral climate conversations.

31. Connecting the unconnected: Tombigbee Communications believes building a better future for its rural residents starts with fiber

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bedord, Laurie (author)
Format:: Journal article
Publication Date:: 2019-01
Published:: USA: Meredith Agrimedia, Meredith Corporation, Des Moines, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10198
Journal Title:: Successful Farming
Journal Title Details:: 117(01) : 52-55
Notes:: Magazine article

32. Consumer preferences for farm-raised meat, lab-grown meat, and plant-based meat alternatives: does information or brand matter?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Van Loo, Ellen J. (author / Wageningen University), Caputo, Vincenzina (author / Michigan State University), and Lusk, Jayson L. (author / Purdue University)
Format:: Research report
Publication Date:: 2019
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 85 Document Number: D10851
Journal Title:: Drovers
Notes:: Via live link within an online article, "Consumers prefer real beef over other alternatives" by Greg Henderson. 37 pages., Results of a nationwide survey of more than 1,800 consumers who completed a choice experiment in which they selected among conventional beef and three alternative meat products at different prices. "Overall, this study shows most consumers strongly prefer conventional beef to the alternatives."

33. Cooperative extension can better frame its value by emphasizing policy relationships

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gupta, Clare (author), Campbell, David (author), and Cole-Weiss, Alexandra (author)
Format:: Online journal article
Publication Date:: 2019-02-01
Published:: USA: University of California
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10387
Journal Title:: California Agriculture
Journal Title Details:: 73(1) : 11-18
Notes:: 13 pages., Via online journal., Based on research-to-policy narratives provided by UC Cooperative Extension (UCCE) academics, we argue that current, effective Cooperative Extension (Extension) practices support a broader, more convincing account of Extension's public value than its leaders often articulate. This proposed account incorporates the familiar Extension narrative in which technical expertise and objectivity are emphasized. It also incorporates the insight, derived from our data, that Extension can achieve its greatest relevance in policy circles when it weaves together its ability to provide trustworthy technical knowledge with its capacity to influence policy dialogue, debate and practice across multiple settings and over the long term. In a policy world often marked by short-term thinking and polarization, Extension's ability to foster deliberative, context-sensitive and future-oriented policymaking is a critical contribution to society. Interview data reveals three approaches to effective policy-oriented relationship building: community-government partnership building; stakeholder-oriented experimental research; and community empowerment. Understanding these approaches can help reframe the story that we in the Extension system tell ourselves and the public about the public value we create.

34. Creation of an information system – a necessary condition of rational organization of agricultural production

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Altukhov, Anatoly I. (author), Bogoviz, Aleksei V. (author), and Kuznetsov, Igor M. (author)
Format:: ebook chapter
Publication Date:: 2019
Published:: Springer
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10359
Journal Title:: Perspectives on the Use of New Information and Communication Technology (ICT) in the Modern Economy
Journal Title Details:: 726
Notes:: 7 pages., ebook ISBN 978-3-319-90835-9, Via ebook chapter., The article studies the main reasons for low level of information provision of agricultural production, including the absence of legal documents on systemic development of informatization; imperfection of applied forms and methods of operative planning and regulation of technological processes in most agricultural organizations; unpreparedness of most managers and specialists in agriculture in the sphere of effective usage of scientific methods for managing production processes. The offers for creation of a single three-level automated information and management system are given; it is an initial and necessary condition for improvement of management of agricultural production, improvement of organizational and economic mechanism of management of production processes in the sphere, and implementation of digital economy. Besides, two variants of development of informatization in agricultural production are provided. The first one is the classic variant, based on studying the management object, design of its tasks and functions, and the second is based on creation of a three-level information system of managing the system in the country’s regions.

35. Distinguishing scientific knowledge: the impact of different measures of knowledge on genetically modified food attitudes

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rose, Kathleen M. (author), Howell, Emily L. (author), Su, Leona Yi-Fan (author), Xenos, Michael A. (author), Brossard, Dominique (author), and Scheufele, Dietram A. (author)
Format:: Online journal article
Publication Date:: 2019
Published:: SAGE Journals
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10600
Journal Title:: Public Understanding of Science
Journal Title Details:: 28(4), 449–467
Notes:: 19 pages., via online journal., The impact of knowledge on public attitudes toward scientific issues remains unclear, due in part to ill-defined differences in how research designs conceptualize knowledge. Using genetically modified foods as a framework, we explore the impacts of perceived familiarity and factual knowledge, and the moderating roles of media attention and a food-specific attitudinal variable (food consciousness), in shaping these relationships. Based on the differential effects on “negative attitudes” toward genetically modified foods, we provide further evidence that the measures of knowledge are separate concepts and argue against a one-dimensional view of scientific knowledge. We discuss implications for understanding the relationship between knowledge and science attitudes.

36. Does the farmer field schools program improve farmers' behavior to adopt the drought-tolerant rice varieties in Pangasinan, the Philippines?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cho, Sunmee (author) and Kim, Taeyoon (author)
Format:: Journal article summary
Publication Date:: 2019
Published:: Philippines
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11672
Journal Title:: Journal of Rural Development
Journal Title Details:: 42 (Special Issue) : 71-99
Notes:: 6 pages., Article is a revision of material presented at the annual conference (2017) of the Korea Association of SouthEast Asian Studies., Results show that participants of the farmer field schools (FFS) program were more likely to adopt the drought-tolerant rice varieties by 9.9% compared to the non-participants. "It also demonstrates that the FFS with the Local Farmer Technician system is effective in improving farmers' adoption of the newly introduced varieties in the survey area.

37. Effect of intensive agriculture-nutrition education and extension program adoption and diffusion of biofortified crops

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Okello, Julius J. (author), Kwikiriza, Norman (author), Muoki, Penina (author), Wambaya, Jacob (author), and Heck, Simon (author)
Format:: Online journal article
Publication Date:: 2019
Published:: Taylor & Francis
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 75 Document Number: D10806
Journal Title:: Journal of Agricultural & Food Information
Journal Title Details:: 20(3):254-276
Notes:: 24 pages., via online journal., Biofortification of staple crops to combat micronutrient deficiencies is gaining global recognition. Projects promoting biofortified food crops use intensive agriculture-nutrition education and extension activities to increase adoption of such crops. This study examines the effect of such programs on the adoption and diffusion of orange-fleshed sweetpotato (OFSP). It finds that intensive agriculture-nutrition education and extension programs adopted by some of the biofortification projects increases the adoption and diffusion of OFSP. Specifically, participation in mother-to-mother nutrition support clubs and nutrition-focused health talks affect its adoption and diffusion, but with varying degrees of importance. The paper discusses the implications of these findings.

38. Effectiveness of mKRISHI® personalised advisory on water and soil (PAWS) in dissemination of agricultural information in north-western Himalayan region

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Singh, Lakhan (author), Bishnoi, Rajesh (author), Bihari, Bankey (author), Madan, S. (author), Malik, Anil Kumar (author), Shrimali, S. S . (author), Kadam, M. D. (author), and Singh, Raman Jeet (author)
Format:: Online journal article
Publication Date:: 2019-02
Published:: India
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10368
Journal Title:: Indian Journal of Agricultural Science
Journal Title Details:: 89 (2) : 246–52
Notes:: 7 pages., Via online journal., The effectiveness of an extension system referred to its ability to meet the fanner needs in providing the new technology which suits to their conditions and results in better production. Recently the demand for information on agricultural practices and technology among the farmers is increasing day by day but fulfilment of these demands exclusively by public agricultural extension system is limited. To address this challenge, information communication technology (ICT) has the immense role in supplementing the extension system. Among the ICT tools, mobile phone, because of its affordability, accessibility, minimum skill requirement, widespread network etc., has emerged as important tool for information and knowledge dissemination to the smallholder and marginal farmers. But it is necessary to study how effective they are in achieving the respective objectives.The present investigation was conducted to study the effectiveness of mKRISHI (R) PAWS (Personalised Advisory on Water and Soil) in Dehradun district of Uttarakhand state. An ex-post facto research design was used for this study. Total 136 messages were sent to the respondents. The data was collected from 240 beneficiary farmers of the north-western Himalayan region. The effectiveness of the mKRISHI (R) PAWS in technology advisory and delivery services were measured by developing an effectiveness index for the purpose. Results showed that 93.8% of farmers perceive that quality of information regarding the latest NRM technologies in soil and water conservation was excellent and 83.75% of the farmers felt that the information regarding the latest NRM technologies in soil and water conservation was appropriate to their condition. The study revealed that the extension services delivered by mKRISHI (R) PAWS were found to be highly effective by majority of the farmers. 34.58% fanners perceived that the mKRISHI (R) PAWS was very highly effective as a mean of getting their information needs.

39. Engaging residents in participatory photomapping and readiness conversations to address the rural obesogenic context

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Jensen, Kirstin D. (author), Tifft, Kathee (author), Winfield, Tammy (author), Gunter, Kathy (author), Karp, Grace G. (author), and John, Deborah H. (author)
Format:: Online journal article
Publication Date:: 2019-10-01
Published:: Extension Journal, Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: D10982
Journal Title:: Journal of Extension
Journal Title Details:: 57(5)
Notes:: 12 pages., Article #: 5FEA1, via online journal., Extension engaged rural Idaho community stakeholders to assess local resources and readiness to address obesogenic contexts through use of the Extension tool HEAL MAPPS. Through participatory photomapping, focus group involvement, and a community readiness conversation, residents identified environmental resources and local efforts as supports for and barriers to healthful eating and active living. Findings indicated that the community was "vaguely aware" that rural obesity risk is a socioenvironmentally determined issue. Extension professionals using HEAL MAPPS effectively promoted new and shared knowledge of weight health resources among community members, enabled rural residents to have a voice in addressing the community context, and empowered community actions.

40. Establishing ethical organic poultry production: a question of successful cooperation management?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Schäfer, Martina (author)
Format:: Online journal article
Language:: Enblish
Publication Date:: 2019-06
Published:: Springer Publishing
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: D10842
Journal Title:: Agriculture and Human Values
Journal Title Details:: 36(2): 315–327
Notes:: 13 pages., via online journal., In reaction to growing critics regarding ecological and ethical aspects of intensive animal husbandry, different initiatives of ethical poultry production try to establish alternative food supply chains on the market. To be able to stabilise these niche innovations parallel to the mainstream regime, new forms of cooperation along the value added chain and with the consumers play an important role. Based on a case study of integrated egg and meat production from a dual-purpose breed by small multifunctional farms in Northeast of Germany, the paper exemplifies the challenges for the different partners of the food supply chain and cooperation management. Empirical data were obtained via nine qualitative interviews with actors along the value chain and via participatory observation of workshops and meetings. The research was embedded in a transdisciplinary project, where different measures to meet the existing challenges were taken and evaluated. Analysing the existing cooperation reveals possibilities for improving cooperation management by e.g. clarifying the goals of the cooperation, including the points of sale as part of the food supply chain and communication of the ethical and sustainability qualities of the product to the consumers. However, the analysis also shows the limits of cooperation in an environment dominated by the paradigm of specialisation, economies of scale and cost reduction, which is also characteristic for parts of the organic sector. The paper discusses if the challenges of establishing this radical niche innovation can be met without a fundamental change of framework conditions as e.g. regulation on animal husbandry.

41. Evaluating farmers’ access to agricultural information: evidence from semi-arid region of Rajasthan State, India

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Parmar, Ishwar S. (author), Soni, Peeyush (author), Kuwornu, John K. M. (author), and Salin, Krishna R. (author)
Format:: Journal article
Publication Date:: 2019-03-21
Published:: MDPI
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10331
Journal Title:: Agriculture
Journal Title Details:: 9(3)
Notes:: 17 pages., Via open source journal., The rural farmers in western Rajasthan State are uneducated and most of the applications of Information and Communication Technology (ICT) are demonstrated and run in the English Language. The majority of these rural farmers who are illiterates with a very low level of understanding of the English Language find it difficult to take advantage of the availability of ICT to facilitate their access to information for their farm businesses. This study examined the role of ICT in enhancing the farmers’ access to production and marketing information in western Rajasthan State in India. Primary data was collected from 133 farmers consisting of 71 ICT users and 62 Non-ICT users through questionnaire administration. The results of the Analysis of Variance test regarding the farmers’ access to different types of production and marketing information revealed that the user type (i.e., ICT versus Non-ICT user) significantly explains the differences in farmers’ access to the different types of marketing and production information. These results are consistent with the empirical results of the student’s t-test that farmers’ access to different types of production and marketing information from ICT sources is significantly higher than from Non-ICT sources. Consistently, the empirical results of the multiple regressions revealed that the percentage of production and marketing information obtained from ICT sources had positive significant influence on the farmers’ access to marketing and production information; and that the percentage of marketing and production information obtained from Non-ICT sources had negative significant influence on the farmers’ access to marketing and production information. These results suggest that ICT sources of marketing and production information play a crucial role in the farmers’ access to this information for their business operations. The implication is that proper education and training of farmers (especially the female farmers) about the utilization of ICT sources to accelerate access to information is crucial

42. Examining the impact of expert voices: communicating the scientific consensus on genetically-modified organisms

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Landrum, Asheley R. (author), Hallman, William K. (author), and Jamieson, Kathleen Hall (author)
Format:: Online journal article
Publication Date:: 2019
Published:: Taylor & Francis
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10695
Journal Title:: Environmental Communication
Journal Title Details:: 13(1): 51-70
Notes:: 21 pages., via online journal., Scholars are divided over whether communicating to the public the existence of scientific consensus on an issue influences public acceptance of the conclusions represented by that consensus. Here, we examine the influence of four messages on perception and acceptance of the scientific consensus on the safety of genetically modified organisms (GMOs): two messages supporting the idea that there is a consensus that GMOs are safe for human consumption and two questioning that such a consensus exists. We found that although participants concluded that the pro-consensus messages made stronger arguments and were likely to be more representative of the scientific community’s attitudes, those messages did not abate participants’ concern about GMOs. In fact, people’s premanipulation attitudes toward GMOs were the strongest predictor of of our outcome variables (i.e. perceived argument strength, post-message GMO concern, perception of what percent of scientists agree). Thus, the results of this study do not support the hypothesis that consensus messaging changes the public’s hearts and minds, and provide more support, instead, for the strong role of motivated reasoning.

43. Exploring communication tendencies of program facilitators

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kurtzo, Fawn (author), Edgar, Leslie D. (author), Edgar, Don W. (author), Graham, Donna L. (author), and Russell, Mark (author)
Format:: Online journal article
Publication Date:: 2019-03
Published:: USA: Association for Communication Excellence
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10237
Journal Title:: Journal of Applied Communications
Journal Title Details:: 103(1) : 1-17
Notes:: pgs. 1-17; Article 3, Via online journal., Audience analysis is a critical skill to forge relationships and develop effective communications. Programs provided by the Cooperative Extension Service must be aware of external and internal audiences to provide relevant information and evoke impacts. Berlo’s (1960) Source-Message-Channel-Receiver Model of Communications guided this formative evaluation of Extension staff, and horse 4-H club volunteer leaders (program facilitators) to expose internal communication tendencies in Arkansas. Findings identified that program facilitators seek horse-related information from a variety of sources, most frequently relying on personal connections and least frequently seeking Extension sources. Program facilitators share a variety of messages and most frequently relay information about deadlines to club members. Messages about recruitment and fundraising were shared least often. Program facilitators described utilizing a variety of personal and electronic channels to share messages with the greatest frequency for in-person communications. Incoming channels were less diverse than outgoing channels and primarily featured email, which program facilitators preferred. Program facilitators are primarily female, aged in their thirties, described lifetime involvement with 4-H and the horse industry, and most frequently reported having less than five years’ experience in their current position. The ground-level perspective of facilitators’ demographics and communication tendencies was evident in results of this study. In application, practitioners must continue to actively seek relationships with audiences, remain cognizant of communication factors, and provide accurate messaging through preferred channels.

44. Extension investing resources for the millennial generation: an exploratory study

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kristen Sumpter (author) and Joan Koonce (author)
Format:: Online journal article
Publication Date:: 2019-02
Published:: USA: Extension Journal, Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10190
Journal Title:: Journal of Extension
Journal Title Details:: 57(1) : 1-9
Notes:: 9 pages., Article # 1RIB10, Via online journal., Millennials have different investing knowledge and behaviors than generations in the past. Moreover, as compared to baby boomers, millennials have more debt and less wealth to invest. We used current literature and information collected from Extension educators to explore the values, investing behaviors, learning styles, and loyalty attitudes of millennials. We also examined and evaluated investment resources that had been created or adapted by four Extension faculty members across the nation. A proposed framework with suggestions for future research is provided.

45. Factors Influencing Use of Information and Communication Technologies among Farmers in Rural Punjab, Pakistan

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Luqman, Muhammad (author), Yaseen, Muhammad (author), Ashraf, Saleem (author), Mehmood, Muhammad Umer (author), and Karim, Mujahid (author)
Format:: Online journal article
Publication Date:: 2019-04
Published:: African Journals Online
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11068
Journal Title:: Journal of Agricultural Extension
Journal Title Details:: 23 (2)
Notes:: 12 pages., via online journal., This study explored the factors influencing the application of Information and Communication Technologies (ICTs) among farmers in the Punjab province of Pakistan. The Punjab province is divided into three agro-ecological zones viz Northern, Central and Southern. In this study, one district from each zone was randomly selected. Total sample size comprises of 150 farmers. Farmers were interviewed using a self-administered interview schedule comprising of open and close-ended questions. Respondents’ access to ICTs was low level. Chi-square test revealed a significant association between the age of respondents and adoption of ICTs. Young respondents were leading users of ICTs in the study area. Size of landholding and income level of the respondents had a significant association with the frequency of use of ICTs in agriculture. Among various ICTs tools, mobile/cell phone attracted 47.3% of respondents to access agricultural information. Factors militating use of ICTs include; electricity/power issues (x̄=2.95/3.00), language barriers (x̄=2.93/3.00), limited knowledge and skills about ICTs (x̄=2.89/3.00), high cost (x̄=2.87/3.00) and limited availability of ICTs (x̄=2.85/3.00). Extent of ICTs use to access agricultural information can surge with t

46. Factors influencing Indiana residents' level of interest in engaging with Purdue University

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rice, Ashley E. (author)
Format:: Thesis
Publication Date:: 2019-05
Published:: USA: Department of Agricultural Sciences Education and Communication, Purdue University, West Lafayette, Indiana.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10800
Notes:: 138 pages., Thesis also is available online from Purdue University by open access, using the URL below., Thesis submitted in partial fulfillment of the Master of Science degree at Purdue University. Contributed by author to the Agricultural Communications Documentation Center and University Library, University of Illinois., Purpose was to explain and predict Indiana residents' level of interest in engaging with Purdue University based on level of concern for social and community issues, level of anomie, past interactions with Purdue, and perceptions of Purdue. Findings confirmed that Extension's programmatic areas are addressing perceived needs in the state and that individuals are interested in these programmatic issues. "Land-grant universities can continue to rise to the challenge and deliver state-of-the-art education, research, and resources for all people, as long as they listen to the public and address critical social, community and stakeholder issues."

47. Factors influencing the information needs and information access channels of farmers: An empirical study in Guangdong, China

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lu, Yonghe (author) and Chen, Yongshan (author)
Format:: Journal article
Publication Date:: 2019-01-08
Published:: China: SAGE Journals
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D12412
Journal Title:: Journal of Information Science
Journal Title Details:: Vol. 46 Issue (1)
Notes:: 20 pages., China, Information needs, access, rural communities, small farms, information channels, surveys, development, Information plays an important role in meeting the quantitative and qualitative goals of agriculture in the 21st century. As an emerging economy in a developing continent, China has already made many interventions to use information technology to support agricultural development. However, information service in some rural areas is still severely limited. The overall impact of the changing information environment on the farmers’ information needs and access channels has not been fully studied. Thus, this study systematically investigates the characteristics of the information needs and channels of farmers in Guangdong, China. We have collected 4006 questionnaire samples and used correlation analysis to explore the relationships between farmers’ information needs and access channel preferences. The results indicate that individual characteristic factors, social factors and family factors have different degrees of influence on farmers’ information needs and access channel preferences. These findings can provide a reference for information construction in the rural areas of Guangdong Province and thus promote its economic development. This study can also provide useful insights for policy-makers and researchers from other developing countries to formulate implementation plans to promote agricultural development.

48. Factors influencing the information needs and information access channels of farmers: an empirical study in Guangdong, China

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Yongshan Chen (author) and Yonghe Lu (author)
Format:: Online journal article
Publication Date:: 2019-01-08
Published:: China: SAGE Journals
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10228
Journal Title:: Journal of Information Science
Notes:: 20 pages., Via online journal., Information plays an important role in meeting the quantitative and qualitative goals of agriculture in the 21st century. As an emerging economy in a developing continent, China has already made many interventions to use information technology to support agricultural development. However, information service in some rural areas is still severely limited. The overall impact of the changing information environment on the farmers’ information needs and access channels has not been fully studied. Thus, this study systematically investigates the characteristics of the information needs and channels of farmers in Guangdong, China. We have collected 4006 questionnaire samples and used correlation analysis to explore the relationships between farmers’ information needs and access channel preferences. The results indicate that individual characteristic factors, social factors and family factors have different degrees of influence on farmers’ information needs and access channel preferences. These findings can provide a reference for information construction in the rural areas of Guangdong Province and thus promote its economic development. This study can also provide useful insights for policymakers and researchers from other developing countries to formulate implementation plans to promote agricultural development.

49. Farmers’ perceptions regarding the use of information and communication technology (ICT) in Khyber Pakhtunkhwa, Northern Pakistan

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Aldosari, Fahad (author), Al Shunaifi, Mohamed Saleh (author), Ullah, Muhammad Amjad (author), Muddassir, Muhammad (author), and Noor, Mehmood Ali (author)
Format:: Online journal article
Publication Date:: 2019-04
Published:: Saudi Arabia: Science Direct
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10318
Journal Title:: Journal of the Saudi Society of Agricultural Sciences
Journal Title Details:: 18(2) : 211-217
Notes:: 7 pages., Via online journal., Like many developing countries, agriculture is seen as the vehicle for development also in Pakistan. Our study was aimed to identify the perceptions of farmer community towards the electronic media and relationship between different demographic characteristics of respondents with the use of electronic communication of TV and radio, in Khyber Pakhtunkhwa (KPK), a province of Pakistan. Random sampling technique was used for selecting 183 respondents. Data were analyzed with descriptive statistics and Chi-square. Results revealed that maximum respondents were agreed that mobile and internet can be a useful source of agricultural information and only 1.6 and 5.5% of the respondents were strongly disagreed about information means, respectively. A maximum number of the respondents were undecided about “agricultural helpline can be a useful source of agricultural information”, only 14.2% of the respondents were strongly agreed with this statement. A highly significant relationship was found between age of respondents and application of information received through radio and TV. On the other side, education of the respondents had a highly significant relationship with the application of information received through radio only. Farming experience of the respondents had no significant relationship with the application of information received through TV and radio. Results suggested that extension personnel should motivate and educate the farming community about the use of electronic media (TV, radio, helpline, internet, mobile) for advanced information about agriculture production techniques.

50. Farmers’ use of mobile phone-based farm advisory services in Punjab, Pakistan

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Khan, Nasir Abbas (author), Qijie, Gao (author), Sertse, Selamawit Fantahun (author), Nabi, Nur Md (author), and Khan, Palwasha (author)
Format:: Online journal article
Publication Date:: 2019-08
Published:: SAGE Journals
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11010
Journal Title:: Information Development
Notes:: 13 pages., via online journal., The agriculture sector in Pakistan faces enormous challenges of lack of farm knowledge adoption due to the farmers’ lack of access to the latest information. Recently various mobile phone-based farm advisory services (FAS) have been introduced as an alternative to the conventional extension methods. Despite many ICT initiatives, the performance of these projects remains unsatisfactory. The current study was designed to identify these FAS, farmers’ extent of use, and factors associated with their adoption. Two hundred and forty farmers were surveyed in the rural areas of district Faisalabad, Punjab, Pakistan. Data were collected using a structured questionnaire and analysed with SPSS software. Findings revealed that 77.08% of the sampled farmers were using mobile-based FAS. Telecom and private sector FAS were reported to have the highest share of users (37.08% and 25.83% respectively). Results of the logistic regression showed that farmers’ educational level, mobile use skills, mobile possession duration and the number of mobile phones in a family were found positively significant, while farmers’ age and contact with extension agents were negatively significant. The findings conclude that education and digital literacy are essential for the use of mobile-based alternatives and emphasize the need for training and educating the farmers.

51. Fighting to keep public notices in newspapers: the public loses out when government makes it harder to find out what it's doing

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Reed, Maryanne (author)
Format:: Commentary
Publication Date:: 2019-01-03
Published:: USA: Nieman Foundation for Journalism at Harvard
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10573
Journal Title:: Nieman Reports
Notes:: 3 pages., via website, Nieman Reports.

52. Forest ownership changes in Europe: State of knowledge and conceptual foundations

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Weiss, Gerhard (author), Lawrence, Anna (author), Hujala, Teppo (author), Lidestav, Gun (author), Nichiforel, Liviu (author), Nybakk, Erlend (author), Quiroga, Sonia (author), Sarvašová, Zuzana (author), Suarez, Cristina (author), and Živojinović, Ivana (author)
Format:: Online journal article
Publication Date:: 2019-04-09
Published:: Science Direct
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10353
Journal Title:: Forest Policy and Economics
Journal Title Details:: 99 : 9-20
Notes:: 10 pages., Via online journal., Forest ownership is changing in Europe. Reasons include recent institutional changes in Eastern Europe, changing lifestyles of non-agricultural owners and afforestation. At present, there is little comparative analysis across Europe, and the implications that these changes have for forest management and for the fulfilment and redefinition of policy objectives have not been addressed systematically. This paper has been developed in the framework of a European research network on forest ownership change, based on conceptual work, literature reviews and empirical evidence from 28 European countries. It aims to provide an overview of the state of knowledge, to discuss relevant issues and provide conceptual and practical foundations for future research, forest management approaches, and policy making. In particular, it discusses possible approaches for classifying forest ownership types and understandings of “new” forest ownership. One important insight is that the division into public and private forests is not as clear as often assumed and that an additional category of semi-public (or semi-private) forms of forest ownership would be desirable. Another recommendation is that the concepts of “new forest owners” vs. “new forest owner types” should be differentiated more consciously. We observe that, in research and policy practice, the mutual relations between forest ownership structure and policies are often neglected, for instance, how policies may directly and indirectly influence ownership development, and what different ownership categories mean for the fulfilment of policy goals. Finally, we propose that better support should be provided for the development of new, adapted forest management approaches for emerging forest owner types. Forest ownership deserves greater attention in studies dealing with forest policy or forest management.

53. GeoFarmer: a monitoring and feedback system for agricultural development projects

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Eitzinger, Anton (author), Cock, James (author), Atzmanstorfer, Karl (author), Binder, Claudia R. (author), Läderach, Peter (author), Bonilla-Findji, Osana (author), Bartlin, Mona (author), Mwongera, Caroline (author), Zurita, Leo (author), and Jarvis, Andy (author)
Format:: Online journal article
Publication Date:: 2019-03
Published:: Germany: Elsevier
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10292
Journal Title:: Computers and Electronics in Agriculture
Journal Title Details:: 158 : 109-121
Notes:: 13 pages., Via online journal., Farmers can manage their crops and farms better if they can communicate their experiences, both positive and negative, with each other and with experts. Digital agriculture using internet communication technology (ICT) may facilitate the sharing of experiences between farmers themselves and with experts and others interested in agriculture. ICT approaches in agriculture are, however, still out of the reach of many farmers. The reasons are lack of connectivity, missing capacity building and poor usability of ICT applications. We decided to tackle this problem through cost-effective, easy to use ICT approaches, based on infrastructure and services currently available to small-scale producers in developing areas. Working through a participatory design approach, we developed and tested a novel technology. GeoFarmer provides near real-time, two-way data flows that support processes of co-innovation in agricultural development projects. It can be used as a cost-effective ICT-based platform to monitor agricultural production systems with interactive feedback between the users, within pre-defined geographical domains. We tested GeoFarmer in four geographic domains associated with ongoing agricultural development projects in East and West Africa and Latin America. We demonstrate that GeoFarmer is a cost-effective means of providing and sharing opportune indicators of on-farm performance. It is a potentially useful tool that farmers and agricultural practitioners can use to manage their crops and farms better, reduce risk, increase productivity and improve their livelihoods.

54. Green shoots: how small signs of hope are sprouting up across the impoverished local news landscape

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bednar, Olivia (author)
Format:: Journal article
Publication Date:: 2019-05-15
Published:: Canada: Ryerson University, Toronto, Ontario, Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 25 Document Number: D10545
Journal Title:: Ryerson Review of Journalism
Journal Title Details:: Spring 2019
Notes:: 7 pages., via online journal., Article examines challenges facing local news media and introduces some options they are exploring.

55. How different consumer groups with distinct basic human values gather, seek and process information on meat topics: the case of the German Animal Welfare initiative

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hirsch, Darya (author), Meyer, Christian H. (author), Massen, Cristina (author), and Terlau, Wiltrud (author)
Format:: Journal article
Publication Date:: 2019
Published:: Germany
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11082
Journal Title:: International Journal on Food System Dynamics
Journal Title Details:: 10(1) : 100-113
Notes:: Available online at www.centmapress.org, Results showed that depending on expressed meta-values, respondents had different specific information sources and needs. Online sources were rarely mentioned, the majority of consumers referred to brochures, flyers and interpersonal contacts.

56. How will we eat and produce in the cities of the future? From edible insects to vertical farming - a study on the perception and acceptability of new approaches

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Specht, Kathrin (author), Zoll, Felix (author), Schumann, Henrike (author), Bela, Julia (author), Kachel, Julia (author), and Robischon, Marcel (author)
Format:: Journal article
Publication Date:: 2019
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: D10870
Journal Title:: Sustainability
Journal Title Details:: 11(16)
Notes:: Via online. 27 pages., Global challenges such as climate change, increasing urbanization and a lack of transparency of food chains, have led to the development of innovative urban food production approaches, such as rooftop greenhouses, vertical farms, indoor farms, aquaponics as well as production sites for edible insects or micro-algae. Those approaches are still at an early stage of development and partly unknown among the public. The aim of our study was to identify the perception of sustainability, social acceptability and ethical aspects of these new approaches and products in urban food production. We conducted 19 qualitative expert interviews and applied qualitative content analysis. Our results revealed that major perceived benefits are educational effects, revaluation of city districts, efficient resource use, exploitation of new protein sources or strengthening of local economies. Major perceived conflicts concern negative side-effects, legal constraints or high investment costs. The extracted acceptance factors deal significantly with the “unknown”. A lack of understanding of the new approaches, uncertainty about their benefits, concerns about health risks, a lack of familiarity with the food products, and ethical doubts about animal welfare represent possible barriers. We conclude that adaptation of the unsuitable regulatory framework, which discourages investors, is an important first step to foster dissemination of the urban food production approaches.

57. Inclusion of youths with disabilities in 4-H: a scoping literature review

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Taylor-Winney, Jennifer (author), Xue, Caryn (author), McNab, Erin (author), and Krahn, Gloria (author)
Format:: Online journal article
Publication Date:: 2019-06
Published:: Extension Journal, Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10603
Journal Title:: Journal of Extension
Journal Title Details:: 57(3)
Notes:: 12 pages., Article #:3FEA1, via online journal., The Journal of Extension serves as a conduit for the dissemination of current research and practices within Extension and 4-H. We conducted a review of Journal of Extension articles published since passage of the Americans with Disabilities Act of 1990. Our purpose was to determine what practices, programs, and studies have occurred regarding inclusion in 4-H of youths with disabilities or special health care needs. The review resulted in detailed examination of 16 articles and revealed information about Extension professionals' attitudes toward inclusion, strategies and program approaches related to inclusion, and specific areas that need to be addressed further to increase inclusion.

58. Information needs and barriers of rural smallholder farmers in developing countries: A case study of rural smallholder farmers in Malawi

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Phiri, Austine (author), Chipeta, George T. (author), and Chawinga, Winner D. (author)
Format:: Online journal article
Publication Date:: 2019
Published:: SAGE Journals
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11003
Journal Title:: Information Development
Journal Title Details:: 35(3): 421–434
Notes:: 14 pages., via online journal., The purpose of the study was to investigate the information needs and barriers of rural smallholder farmers in Mzimba North in Malawi. A mixed methods approach was adopted for the study and the Wilson’s Model of Information Behaviour (1996) guided the study. A questionnaire and focus group discussion guide were used to collect data from 202 rural smallholder farmers. The study found that the major information need of rural smallholder farmers was crop husbandry as revealed by the majority of rural smallholder farmers 149 (77.6). The study found that majority of rural smallholder farmers 180 (94.8%) were aware of information sources. The study also found that the predominant information sources consulted by rural smallholder farmers were personal experiences as indicated by the majority of rural smallholder farmers 185 (96%). The major challenge faced by rural smallholder farmers was lack of mobility as revealed by the majority of rural smallholder farmers 147 (76.6). The study recommends that the Department of Agriculture Extension Services (DAES) should empower the social structures such as families in rural settings with agricultural information.

59. Information needs of the female farmers in agricultural activities

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Huda, Saiful (author), Kabir, Md. Rayhan (author), Tabassum, Sumaiya (author), Sonet, Md. Rubayet Al Ferdous (author), and Muhammad, Noor (author)
Format:: Online journal article
Publication Date:: 2019-01-11
Published:: Asian Journal of Agricultural Extension, Economics & Sociology
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11006
Journal Title:: Asian Journal of Agricultural Extension, Economics & Sociology
Journal Title Details:: 30(2): 1-11
Notes:: 11 pages., via online journal., The purposes of this study was to determine the selected characteristics of the female farmers, to determine the information needs of the female farmers in practicing agriculture and to explore the relationship between information need and selected characteristics of the female farmers. Data were collected using interview schedule from a sample of 50 farmers out of 100 farmers of target group and 50 farmers out of 100 farmers of control group selected random sampling procedure from the beneficiaries of PROTIC project of Dimala upazila under Nilphamari district. Besides the usual descriptive statistical parameter, Pearson’s Product Moment Correlation Coefficient (r) was used for the statistical analysis. The information needs were determined on 20 selected agricultural activities related information. It was revealed that the highest information needs was observed on ‘pesticides name’ in target groups. Lowest information needs was observed on ‘pond preparation’. In case of control groups the highest information needs was observed on pesticides name’ while lowest information needs was observed on ‘water quality management’ among the selected information of practicing agricultural activities. In target groups majority of the respondents (74 percent) mentioned medium information needs while 14 percent low and 12 percent high information needs. Among the control groups 62 percent farmers opined medium information needs while 16 percent mentioned about low information needs and 22 percent showed high information needs for practicing agricultural activities. In response to target groups it was observed that extension media contact and agricultural knowledge, annual income and aspiration while in response to control group farmers’ agricultural knowledge and aspiration are positively and age was negatively correlated with information needs of female farmers in practicing agriculture.

60. Interactive online tool for educating the public about landscape conservation

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hanks, R. Daniel (author), Baldwin, Robert F. (author), Leonard, Paul B. (author), Bee, Gillian B. (author), and Claflin, Patrick (author)
Format:: Online journal article
Publication Date:: 2019-04
Published:: USA: Extension Journal, Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10425
Journal Title:: Journal of Extension
Journal Title Details:: 57(2)
Notes:: 6 pages., Via online journal., Landscape-scale conservation planning performed in a systematic and transparent manner is becoming more common as it is increasingly evident that ecological processes are being affected at large spatial scales. The Appalachian Landscape Conservation Cooperative undertook a 15-state landscape conservation planning project, resulting in a landscape conservation design called NatureScape. To facilitate NatureScape's implementation by groups and individuals participating in on-the-ground landscape conservation, we developed an online decision support tool. This tool has the potential to assist Extension services in delivering research-based information to varied stakeholders as they make land use decisions.

61. International honey laundering and consumer willingness to pay a premium for local honey: an experimental study

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ritten, Chian Jones (author), Thunstrom, Linda (author), Ehmke, Mariah (author), Beiermann, Jenny (author), and McLeod, Donald (author)
Format:: Online journal article
Publication Date:: 2019-01
Published:: Wiley Periodicals, Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10819
Journal Title:: Australian Journal of Agricultural and Resource Economics
Journal Title Details:: 59:1–16
Notes:: 16 pages., via online journal., Fraudulent activities in the international honey market affect 10% of food, and cost the global food market $50 billion per annum. Although many developed countries have created regulations to combat food fraud, illegally imported honey, especially originating from China, still enters through transshipments and relabelling to mask its true origin. This honey laundering poses a health risk to consumers, as Chinese honey potentially contains illegal and unsafe antibiotics and high levels of herbicides and pesticides. We analyse whether information about the negative health impacts of laundered honey increases the proportion of consumers willing to pay a premium for local fraud‐free honey. Using a laboratory experiment, we find when consumers are given honey laundering information, their willingness to pay a premium for local fraud‐free honey increases by as much as 27 percentage points. Our findings suggest that by conveying honey laundering information and guaranteeing their honey is fraud‐free, producers can potentially increase revenues and reduce the prevalence of food fraud. Our results further show that consumers' preference for various honey characteristics and age also influence the probability of paying a premium for local honey.

62. Internet Usage in Agricultural Extension Activities in Lampung Province, Indonesia

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Listiana, Indah (author), Sumardjo (author), Sadono, Dwi (author), Tjitropranoto, Prabowo (author), and Ariyanto, Dafit (author)
Format:: Online journal article
Publication Date:: 2019-10
Published:: Blue Eyes Intelligence Engineering & Sciences Publication
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D11596
Journal Title:: International Journal of Innovative Technology and Exploring Engineering
Journal Title Details:: 8(12): 1486-1493
Notes:: 8 pages., via online journal., ow internet usage by extension agent, impact on the inhibition of the flow of information to the farmers and lead to the income received by farmers. In the digital era today, if the extension agent is not encouraged to use the internet then they will be left behind and will be left out by the farmers. This study aimed to (1) analyze the internet availability in Lampung Province (2) to analyze the level of internet usage for extension agent in Lampung and (3) to analyze factors influencing internet usage of extension agent. This research was conducted in Lampung Province with analysis unit of extension agent in the office of BP3K (Extension Agency of Agriculture, Fisheries, and Forestry) which has been facilitated by computer and internet network. Respondents consisted of 355 extension agent served in BP3K. Multiple Linear Regression Analysis was used to determine the effect of independent variables on the dependent variable. The availability of facilities and internet network in Extension Offices is not sufficient even extension agent used their private facilities. The Internet network had reached the remote areas very well in spreading and transmitting information. Almost all extension agent have internet-connected devices and internet-based applications. Extension agents facilitated by computer and internet network communicating using social media, however capabilities in using the internet to search information related agricultural technology remained low. The use of the internet by extension agent was influenced by the nature of internet innovation, the number of Internet-based applications and the amount of existed hardware.

63. Journalists say more capacity building needed to improve agricultural reporting

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Darboe, Seedy (author)
Format:: Journal article
Publication Date:: 2019-01-09
Published:: Banjul, The Gambia: The Point newspaper
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10070
Journal Title:: The Point
Notes:: 1 page., Online article.

64. Knowledge, attitude and practices relating to zoonotic diseases among livestock farmers in Punjab, India

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Singh, B.B. (author), Kaur, R. (author), Gill, G.S. (author), Gill, J.P.S. (author), Soni, R.K. (author), and Aulakh, R.S. (author)
Format:: Journal article
Publication Date:: 2019
Published:: India: Science Direct
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10184
Journal Title:: Acta Tropica
Journal Title Details:: 189: 15-21
Notes:: Journal homepage: www.elsevier.com/locate/actatropica, Via online journal, Zoonotic diseases cause significant health and economic impact in developing countries such as India. Many zoonotic diseases are prevalent in the livestock and as an occupational zoonosis in the livestock farmers in India. Lack of knowledge on the disease transmission, prevention and control measures is a potential high risk for the occurrence of zoonotic diseases in the livestock and its keepers in India. We conducted this study to understand knowledge, attitude and practices of livestock farmers regarding zoonoses. Five villages from each of the 22 districts of the state were conveniently selected (n = 110). Farmers available at village community sites were enrolled in the study and requested to complete a custom designed questionnaire (n = 558). In addition, livestock farmers attending basic livestock husbandry training were also surveyed (n = 301). Data from questionnaires was used to create three index variables: (a) knowledge score; (b) attitude score and (c) practice score. Association between demographic and other explanatory variables with knowledge score was evaluated using linear regression analyses. Similarly, the association between knowledge and attitude score with practice score was evaluated. Of the 859 participants, 685 (80%) livestock farmers had heard the term ‘zoonoses’ but only 345 (40%), 264 (31%) and 214 (25%) farmers were aware of the zoonotic nature of tuberculosis, Japanese encephalitis and taeniosis, respectively. For practices, 23% farmers reported consumption of raw milk and only 10% and 8% livestock farmers ever got their animals tested for brucellosis and tuberculosis, respectively. The low level of education and being a cattle farmer were negatively associated with the farmer’s knowledge on zoonotic diseases. The attitude score was positively associated with the practice score of the participants. The results indicate need for educating the livestock farmers particularly those with a low level of education to reduce the health and economic impact of zoonotic diseases in India.

65. Learning from experts and peer farmers about rice production: experimental evidence from Cote d’Ivoire

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Takahashi, Kazushi (author), Mano, Yukichi (author), and Otsuka, Keijiro (author)
Format:: Journal article abstract
Publication Date:: 2019
Published:: Elsevier
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10534
Journal Title:: World Development
Journal Title Details:: 122: 157-169
Notes:: Abstract via online journal. 2 pages., Technological innovation is vital to economic growth and food security in sub-Saharan Africa where agricultural productivity has been stagnant for a long time. Extension services and learning from peer farmers are two common approaches to facilitate the diffusion of new technologies, but little is known about their relative effectiveness. Selection bias, whereby well-motivated training participants would perform better even without extension services, as well as knowledge spillovers, where non-participants can indirectly benefit from extension services, are among the major threats to causal inference. Using a unique sequential randomized experiment on agricultural training, this study attempts to meet the dual objectives of executing rigorous impact evaluation of extension services and subsequent spillovers on rice production in Cote d’Ivoire. Specifically, to reduce selection bias, we randomly assigned eligibility for training participation; and to satisfy the stable unit treatment value assumption, control-group farmers were initially restricted from exchanging information with treated-group farmers who had received rice management training. Once some positive impacts were confirmed, information exchange between the treated and control farmers was encouraged. We found that the initial performance gaps created by the randomized assignment disappeared over time, due presumably to social learning from peer farmers. A detailed analysis concerning the information network and peer effects provided suggestive evidence that there were information and technology spillovers from treated to control farmers after removing the information exchange restriction. Overall, our study demonstrates that information dissemination by farmers can be as effective in improving practices as the initial training provided by extension services.

66. Left behind

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Goldman, Jordana (author)
Format:: Journal article
Publication Date:: 2019-01-01
Published:: Canada: Ryerson University, Toronto, Ontario, Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 25 Document Number: D10547
Journal Title:: Ryerson Review of Journalism
Notes:: 6 pages., via website,Ryerson Review of Journalism., Between the hours of about 4 p.m. to midnight, Ashleigh Weeden goes dark. Not for the usual reasons, though. In Weeden’s southwestern Ontario town, the internet connection becomes—for all practical purposes—nonexistent during those hours. The PhD student at the University of Guelph lives in Ariss, Ontario, a “dispersed rural community” sandwiched between urban centres like Guelph and Kitchener. Despite paying about $250 monthly for internet access, she finds herself shut out of the internet. “…[S]ometimes [internet speed] goes one, maybe half a megabyte down,” she says. “I can’t grade, I can’t do anything, there’s no point, I might as well give up until about midnight.”

67. Maize farmer perception and participation in crop and rainfall index-based insurance program in Benin

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hountondji, Lionel Richardo (author), Tovignan, Silvere D. (author), Kokoye, Senakpon E. (author), and Chabi, Euloge (author)
Format:: Journal article
Publication Date:: 2019
Published:: Benin
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11319
Journal Title:: International Journal of Food and Agricultural Economics
Journal Title Details:: 7(4) : 313-327
Notes:: Online from AgEconSearch., Authors examined farmers' reluctance to participate and adopt insurance involving climate, crops, and rainfall. They also recommended needed information for farmers about the purpose of such insurance, as well as financial support.

68. Mobile technology and food access

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wantchekon, Leonard (author) and Riaz, Zara (author)
Format:: Online journal article
Publication Date:: 2019-02-16
Published:: USA: Science Direct
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10352
Journal Title:: World Development
Journal Title Details:: 117 : 344-356
Notes:: 13 pages., Via online journal., Access to food is a basic pillar of human development. It is therefore unsurprising that it features so centrally on global development agendas and that a robust, interdisciplinary literature seeks to examine its determinants. This study focuses on the relationship between mobile technology and food access. Specifically, we ask whether mobile technology can strengthen the relationship between food access and certain social and political factors such as remittance flows and political participation. We use Afrobarometer surveys and highly disaggregated data on 2G network coverage to estimate a multilevel model testing how increased connectivity measured by mobile technology influences food access. We show that mobile phone use and higher frequency of use are significantly and positively correlated with food access, but we do not find evidence that remittances and political participation levels can explain the mechanisms linking mobile technology and food access. The study highlights that connectivity can play a powerful role in shaping food outcomes even when controlling for commonly identified impediments such as income constraints or physical isolation. These findings suggest that policies aimed at improving food access should devote attention to strengthening both communication and physical infrastructure.

69. Nasir Yammama: A technological approach to enhancing the impact of agricultural extension

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Oluwagbemi, Inioluwa (author)
Format:: Journal article
Publication Date:: 2019
Published:: Nigeria: Technical Centre for Agricultural and Rural Cooperation, ACP-EU Wageningen, The Netherlands
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11610
Journal Title:: Spore
Journal Title Details:: 194 : 23
Notes:: 1 page., September-November issue via online., Digitalisation is improving the agricultural extension system by providing services at the right time, and facilitating adoption of new agronomic practices, resulting in yield improvements and higher incomes for farming households.

70. Nepalese farmers’ climate change perceptions, reality and farming strategies

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Budhathoki, Nanda Kaji (author) and Zander, Kerstin K. (author)
Format:: Online journal article
Publication Date:: 2019
Published:: Taylor & Francis
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 75 Document Number: D10803
Journal Title:: Climate and Development
Notes:: 13 pages., via online journal., The study explores the impacts of Nepali farmers’ climate change perceptions on their farming practices over the last three decades (1980–2014). Results from a survey with 496 farmers show that nearly all farmers attributed changes in crop varieties and cropping patterns mainly to technological and market-related factors and not to climate change. A comparison between perceptions and meteorological data shows that while perceptions of changes in maximum temperatures did match observed trends, perceptions of changes in minimum temperature and rainfall did not. The results indicate that the climate change message in the past 30 years has not been definite enough to have a consistent impact on either farmers’ perceptions or their farming practices. This may impede farmers’ adaptive capacity in dealing with increasingly severe future climate change impacts. Because of large variations in the micro-climate of the study locations and the locations of the weather stations from which we obtained the meteorological data, the results need to be treated with caution. However, we suggest that for farmers to effectively adapt to climate change, it may be necessary for responsible state and non-state actors to improve their communication on expected climate change impacts.

71. Network- based approaches for soil health research and extension programming in North Dakota, USA

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wick, Abbey F. (author), Haley, Jean (author), Gasch, Caley (author), Wehlander, Terry (author), Briese, Lee (author), and Samson‐Liebig, Susan (author)
Format:: Online journal article
Publication Date:: 2019-06
Published:: Wiley Periodicals, Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11140
Journal Title:: Soil Use & Management
Journal Title Details:: 35(1): 177-184
Notes:: 8 pages., via online journal., Farmer adoption of practices to build soil health can be enhanced using a knowledge network supported by programs and resources that incorporate technical, social and experiential learning pathways. University Extension plays a critical role in building and supporting the knowledge network by serving as (a) a boundary organization to create space for conversations to occur, (b) network manager to facilitate learning and (c) builder of social capital to encourage trust in the network. The North Dakota State University (NDSU) Soil Health Program was used to illustrate the above approach. Between 2014 and 2016, 32 informal discussion groups, called Soil Health Café Talks, reached 156 individuals. A knowledge network of all participants was developed using NodeXL. The 10 most influential individuals in the network included two scientists, five farmers, one crop consultant and two Extension specialists. All non‐NDSU participants received an evaluation form. Respondents increased their frequency of discussing cover crops with other individuals and increased sharing equipment across farming operations (i.e., vertical tillage implements and no‐till drills). Of the topics discussed, over 25% of respondents adopted practices using cover crops (interseeding and using cover crops for weed control and adjusting rotations to incorporate cover crops) as a result of attending Café Talks. Respondents also increased their use of NDSU Soil Health online resources such as Twitter (22%), YouTube (23%) and the web page (21%) as follow‐up information to Café Talks. Network‐based approaches have proven to be successful in encouraging on‐farm adoption of soil health‐building practices.

72. Novel use of conceptual change framework improves video on challenging science topic

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Helmers, Matthew J. (author), Youngquist, Timothy D. (author), and Grudens-Schuck, Nancy (author)
Format:: Online journal article
Publication Date:: 2019-02
Published:: USA: Extension Journal, Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10185
Journal Title:: Journal of Extension
Journal Title Details:: 57(1) : 1-4
Notes:: 4 pages., Article # 1IAW2, Via online journal., Educational campaigns are more complicated when members of our audiences hold scientific misconceptions related to new technologies. Our prairie strips research and education team produced a brief, focused video aimed to dispel a misconception related to the effect of prairie strip plants' roots on agricultural drain tiles in the Midwest. Our "Field Tile Investigation" video was based on the conceptual change framework from science education and featured a discrepant event. The goal was to move farmers, landowners, and their advisors to an understanding of prairie strips that was more compatible with the scientific standard.

73. Nutrition and food

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Survey report
Publication Date:: 2019
Published:: USA: Gallup, Inc., Washington, D.C.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11645
Notes:: 34 pages., Online from publisher., Results of a national Gallup survey among adult consumers, October 14-31, 2019.

74. Project happy apples: assisting backyard growers in codling moth management

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Detweiler, Amy Jo (author) and Stephan, Toni (author)
Format:: Online journal article
Publication Date:: 2019-02
Published:: USA: Extension Journal, Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10188
Journal Title:: Journal of Extension
Journal Title Details:: 57(1) : 1-5
Notes:: 5 pages., Article # 1IAW6, vial online journal, Project Happy Apples began as an effort to assist backyard growers in managing codling moth in their fruit trees. We developed a process using emails and a web page to provide timely information related to the life cycle of codling moth and relevant integrated pest management (IPM) strategies. The content of our updates included pertinent photos, costs of tools, and suggested dates of action. Results from a survey of participants suggest that they were more confident, knowledgeable, and successful in using IPM strategies in their own backyards as a result of our project.

75. Providing support

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gill, Lee (author)
Format:: Journal article
Publication Date:: 2019-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10384
Journal Title:: Agri Marketing
Journal Title Details:: 57(3) : 60
Notes:: In a special section: "Salute to NAFB: 75th anniversary!"

76. Rural household preferences for cleaner energy sources in Pakistan

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Imran, Muhammad (author), Ozcatalbas, Orhan (author), and Bakhsh, Khuda (author)
Format:: Journal article
Publication Date:: 2019
Published:: Pakistan: Springer
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 25 Document Number: D10536
Journal Title:: Environmental Science and Pollution Research
Notes:: 11 pages., via online journal., Dependence of rural population on traditional fuel sources namely biomass has increased because of easy accessibility and affordability. The use of biomass fuels results in many environmental and health-related hazards. Rural households have little awareness about the ill effects of using biomass energy sources. This study investigated the patterns of rural household energy use and identified the role of information on the effects of biomasses on human health, in addition to other factors influencing households’ choices of energy sources. For this purpose, primary data from 196 households were collected from four districts of the Punjab province in Pakistan. Results showed that use of clean energy sources was limited to basic appliances and 90% of the respondents depended on biomass fuels. Estimates of the multivariate probit model showed that awareness about adverse impacts of biomass fuels as energy sources were significantly related with the choice of energy sources. Further, household head’s education level, household income, landholding, children under the age of 5 years and higher number of adult females were significantly related with the cleaner energy source choices. Distance to market increased the probability of the use of biomass energy sources. The study concluded that awareness campaigns regarding the benefits of using clean energy sources should be launched through print and electronic media while targeting rural women.

77. Seeing is not always believing: crop loss and climate change perceptions among farm advisors

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Niles, Meredith T. (author), Wiener, Sarah (author), Schattman, Rachel E. (author), Roesch-McNally, Gabrielle (author), and Reyes, Julian (author)
Format:: Online journal article
Publication Date:: 2019-03-26
Published:: USA: IOP Publishing Ltd.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10345
Journal Title:: Environmental Research Letters
Journal Title Details:: 14(4)
Notes:: 11 pages., Via online journal article., As climate change is expected to significantly affect agricultural systems globally, agricultural farm advisors have been increasingly recognized as an important resource in helping farmers address these challenges. While there have been many studies exploring the climate change belief and risk perceptions as well as behaviors of both farmers and agricultural farm advisors, there are very few studies that have explored how these perceptions relate to actual climate impacts in agriculture. Here we couple survey data from United States Department of Agriculture farm service employees (n = 6, 514) with historical crop loss data across the United States to explore the relationship of actual climate-related crop losses on farm to farm advisor perceptions of climate change and future farmer needs. Using structural equation modelling we find that among farm advisors that work directly with farms on disaster and crop loss issues, there is a significant positive relationship between crop loss and perceived weather variability changes, while across all farm advisors crop loss is associated with reduced likelihood to believe in anthropogenic climate change. Further, we find that weather variability perceptions are the most consistently and highly correlated with farm advisors' perceptions about the need for farm adaptation and future farmer needs. These results suggest that seeing crop loss may not lead to climate change belief, but may drive weather variability perceptions, which in turn affect farm adaptation perceptions. This lends further evidence to the debate over terminology in climate change communication and outreach, suggesting that weather variability may be the most salient among agricultural advisors.

78. Social media use in American counties: geography and determinants

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Pick, James (author), Sarkar, Avijit (author), and Rosales, Jessica (author)
Format:: Journal article
Publication Date:: 2019
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11367
Journal Title:: International Journal of Geo-Information
Journal Title Details:: 8, 424
Notes:: Online via Directory of Open Access Journals (DOAJ). 25 pages, Researchers analyzed the spatial dimension and socioeconomic determinants of social media utilization in 3,109 counties in the United States. Subsamples involved metropolitan, micropolitan, and rural regions. Findings compared usage of Twitter, Facebook, LinkedIn, and all social media, by region of the nation.

79. Strap in: environmental pressure is accelerating

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Blog posting
Publication Date:: 2019-06-18
Published:: USA: The Center for Good Integrity. Gladstone, Missouri.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10561
Notes:: 3 pages., Online from the Center for Food Integrity, Gladstone, Missouri., Features research results indicating that public conversation about the environment is growing and so is the scrutiny applied to consumption of natural resources. Information source urges producers to engage more actively.

80. Study shows consistent listenership

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2019-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11030
Journal Title:: Agri Marketing
Journal Title Details:: 57(7) : 24
Notes:: Summarizes findings of a 2019 survey among U.S. farmers regarding their daily information sources for farming, agricultural news, weather and markets. "Even as new information sources appear and some farmers partake in them, traditional farm-news sources like radio continue to show broad-based strength."

81. Switching up climate-smart agriculture adoption: Do "green" subsidies, insurance, risk aversion and impatience matter?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ngoma, Hambulo (author), Mason-Wardell, Nichole M. (author), Samboko, Paul C. (author), and Hangoma, Peter (author)
Format:: Research summary
Publication Date:: 2019
Published:: Zambia: Department of Agricultural, Food, and Resource Economics, Michigan State University, East Lansing.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11674
Notes:: 4 pages., Feed the Future Innovation Lab for Food Security Policy, Research Paper 164., Using games, researchers tested the hypothesis that innate behavioral traits such as risk and time preferences play a role in Zambia farmers' decisions about adoption of Climate-smart agriculture (CSA) practices. "Given our findings that more risk-averse individuals are less likely to adopt CSA, a practice that is intended to be risk-reducing, a key policy implication is the need for a retooling of both public and private extension services to better demonstrate and educate farmers on the risk-reducing effect of CSA practices such as conservation agriculture. Moreover, if insurance and subsidies are to be used successfully to nudge adoption, extension will need to educate farmers on the structure of and mechanisms of payouts. This is important to build trust in the incentive systems.

82. Ten years and counting: preserving and sharing Colorado’s agricultural history online

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Watson, Renae J. (author), Level, Allison V. (author), and Oehlerts, Beth (author)
Format:: Online journal article
Publication Date:: 2019
Published:: Taylor & Francis
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: D10808
Journal Title:: Journal of Agricultural & Food Information
Journal Title Details:: 20(3): 206-219
Notes:: 15 pages., via online journal., Colorado State University Libraries (CSUL) support the preservation of agricultural history, as evidenced by their participation in the Preserving the History of United States Agriculture and Rural Life: State and Local Literature, 1820–1945 project, administered by Cornell University. This article reviews CSUL’s work on this preservation project, including digitization of historical agriculture-related documents. CSUL’s latest effort to keep agricultural literature relevant and accessible includes moving the Colorado Agriculture Bibliography website to Springshare’s LibGuides platform (https://libguides.colostate.edu/agbib). Advantages and challenges of using the LibGuides platform for the promotion and sharing of such collections are discussed.

83. The California tree mortality data collection network — enhanced communication and collaboration among scientists and stakeholders

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Axelson J. (author), Battles J. (author), Bulaon B. (author), Cluck D. (author), Cousins S. (author), Cox L. (author), Estes B. (author), Fettig C. (author), Hefty A. (author), Hushinuma S. (author), Hood S. (author), Kocher S. (author), Mortenson L. (author), Koltunov A. (author), Kuskulis E. (author), Poloni A. (author), Ramirez C. (author), Restaino C. (author), Slaton M. (author), Smith S. (author), and Tubbesing C. (author)
Format:: Online journal article
Publication Date:: 2019-03-11
Published:: USA: University of California
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10456
Journal Title:: California Agriculture
Journal Title Details:: 73(1)
Notes:: 10 pages., via online journal, The collaboration helps to coordinate research on the extent and nature of tree mortality and gets the results to forest managers quickly.

84. The extent, nature, and nutritional quality of foods advertised to children in Lebanon: the first study to use the WHO nutrient profile model for the Eastern Mediterranean Region

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Nasreddine, Lara (author), Taktouk, Mandy (author), Dabbous, Massar (author), and Melki, Jad (author)
Format:: Online journal article
Publication Date:: 2019-02-19
Published:: Swedish Nutrition Foundation
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10651
Journal Title:: Food and Nutrition Research
Journal Title Details:: 63
Notes:: 13 pages., via online journal., Exposure to food marketing may influence children’s food preferences and consumption patterns and may increase the risk of childhood obesity. The WHO Office for the Eastern Mediterranean Region (EMR) has recently released a regional nutrient profile model (WHO EMR) for the purpose of regulating the marketing of food and beverages to children. This study aimed at 1) analyzing the frequency and types of food and drink advertisements during children’s viewing time in Lebanon; 2) examining the nutritional content of the advertised food products in reference to the nutrient thresholds specified by the WHO EMR model; and 3) assessing the proportion of food advertisements that included health messages.

85. The mediating role of farmers' time perspective in water resources exploitation behaviour in the eastern area of Lake Urmia, Iran: An environmental psychological analysis

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sadeghi, Ali (author), Bijani, Masoud (author), and Farhadian, Homayoun (author)
Format:: Online journal article
Publication Date:: 2019-08
Published:: Wiley Periodicals, Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10818
Journal Title:: Water and Environment Journal
Notes:: 15 pages., via online journal., This study aimed to analyse the mediating role of farmers' time perspective in water resources exploitation behaviour/s (WREB). The study was descriptive correlational and causal relational and was carried out using a survey. The statistical population consisted of farmers in the eastern area of Lake Urmia (N = 232 295), of whom 386 persons were selected using a stratified random sampling method. The instrument was a questionnaire, whose validity was confirmed by a panel of experts. Its reliability was also verified by performing the Cronbach's alpha test (0.60 ≥ α ≥ 0.94). The causal framework is presented based on the findings. In such a condition, self‐efficacy, psychological needs and time perspective had the highest total causal effect on farmers' WREB. Moreover, the results confirmed the mediating role of time perspective (as a personal variable) and time norms (as a social variable) in WREB. Therefore, the proper conduct of farmers' WREB needs to provide a futuristic perspective, which is also confirmed by social norms.

86. The water paradox: overcoming the global crisis in water management

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Barbier, Edward B. (author)
Format:: Book
Publication Date:: 2019
Published:: International: Yale University Press, New Haven, Connecticut.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11096
Notes:: 281 pages., "By drawing on many examples from around the world, this book explains that our approach to managing water can and must be changed if we are to avoid a global water crisis. Includes a table identifying barriers to adoption of water-sharing technologies.

87. Understanding barriers and opportunities for adoption of conservation practices on rented farmland in the U.S

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ranjan, Pranay (author), Wardropper, Chloe B. (author), Eanes, Francis R. (author), Reddy, Sheila M.W. (author), Harden, Seth C. (author), Masuda, Yuta J. (author), and Prokopy, Linda S. (author)
Format:: Journal article
Publication Date:: 2019
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: D11296
Journal Title:: Land Use Policy
Journal Title Details:: 80 : 214-223
Notes:: "To overcome barriers to conservation, interviewees recommended improving communication between NOLs [non-operating landowners] and operators and modifying cash rent lease terms in order to build in flexibility for equitable sharing of risks and rewards."

88. Understanding consumer resistance to the consumption of organic food. a study of ethical consumption, purchasing, and choice behaviour

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kushwah, Shiksha (author), Dhir, Amandeep (author), and Sagar, Mahim (author)
Format:: Online journal article
Publication Date:: 2019
Published:: Elsevier
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10533
Journal Title:: Food Quality and Preference
Journal Title Details:: 77:1-14
Notes:: 14 pages., via online journal., Although the demand for organic food is growing globally, the mainstream consumption of organic food is far less. The present study attempts to understand the underlying reasons for consumer resistance toward consuming organic food using the theoretical framework of innovation resistance theory (IRT). The study further examines the association between different consumer barriers and purchase decisions (purchase intentions, ethical consumption intentions, and choice behaviour) at different levels of buying involvement and environmental concerns. The collected data, consisting of 452 consumers, were analyzed by structural equation modeling approach. The results showed that value barrier shared a negative association with purchase intentions and ethical consumption intentions. Ethical consumption and purchase intention were found to have a direct influence on choice behaviour. Additionally, the relationship between ethical consumption intention and choice behaviour is mediated by purchase intention. However, no significant differences have emerged based on the level of buying involvement and environment concerns. The findings of the study provide insight into public policymakers, marketers, suppliers, and consumer associations by enhancing their current understanding of buying behaviour of the growing organic food community.

89. Unearthing the potential of participatory, and information and communication technologies’ led extension and learning approaches in agricultural and environmental education in Uganda

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Karubanga, Gabriel (author) and Agea, Jacob Geofrey (author)
Format:: Online journal article
Publication Date:: 2019-08
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11143
Journal Title:: African Journal of Rural Development
Journal Title Details:: 3(2):29-737.
Notes:: 9 pages., ISSN 2415-2838, via online journal., Uganda’s public agricultural extension system has experienced several reforms since colonial times. However, available literature indicates that a large number of smallholder farmers remain unreached by the extension systems. To address the above problem, there has been a call to unearth the role of participatory and Information and Communication Technologies (ICTs)-led extension and learning approaches for agricultural and environmental education, and development in the country. As such, a review study was conducted on the context and the potential of participatory, and ICT-led extension and learning approaches to agricultural and environmental education. The reviews involved thematic and content analysis of variables of interest. The review findings presented a critical review of the historical and current state of agricultural extension reforms in Uganda. It also highlighted the challenges and lessons on the status, context, and potential of participatory, and ICT-led extension and learning in agricultural and environmental education in Uganda. It elaborated on recurring extension issues and described the experiences on the role of ICTs to extension and emerging practices that are enhancing the delivery of timely information that suits the needs of farmers. Policy recommendations were henceforth made to tap the potential of participatory, and ICT-led extension and learning approaches in order to enhance the performance of agricultural extension systems in Uganda.

90. Using farmer storytelling to build understanding of our "new weather reality"

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Roche, Erin H. (author), Mallory, Ellen B. (author), and Birthisel, Sonja K. (author)
Format:: Online journal article
Publication Date:: 2019-10
Published:: Extension Journal, Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: D10990
Journal Title:: Journal of Extension
Journal Title Details:: 57(5)
Notes:: 5 pages., Article # 5IAW3, via online journal., A storytelling session was successful in raising awareness and understanding of the types of changes in weather patterns farmers are experiencing in Maine, what impacts those changes are having on their operations, and the changes farmers are making in response. Using an outreach approach rooted in farmer stories allowed us to bypass the controversy that often surrounds topics related to climate change. Likewise, focusing on the farmers' experiences and avoiding corrective statements during this introductory session resulted in productive dialogue. We recommend replicating this approach within different agricultural sectors to increase understanding of sector-specific risks and strategies for adaptation.

91. Variety awareness, nutrition knowledge and adoption of nutritionally enhanced crop varieties: evidence from Kenya

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Muthini, Davis Nguthi (author), Nzuma, Jonathan Makau (author), and Nyikal, Rose Adhiambo (author)
Format:: Journal article
Publication Date:: 2019
Published:: Kenya
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11328
Journal Title:: African Journal of Agricultural and Resource Economics
Journal Title Details:: 14(4) : 225-237
Notes:: Online via AgEconSearch., Authors evaluated the impact of varietal awareness and nutrition knowledge on their adoption of biofortified crop varieties. Findings suggested that farmers who had knowledge of the nutritional attributes of a specific variety of beans were more likely to adopt them.

92. Visual-based minimal-text food safety training tools for Chinese-speaking food service workers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rajagopal, Lakshman (author), Reynolds, Joel (author), and Li, Dawei (author)
Format:: Online journal article
Publication Date:: 2019-10
Published:: Extension Journal, Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: D10989
Journal Title:: Journal of Extension
Journal Title Details:: 57(5)
Notes:: 10 pages., Article # 5TOT4, via online journal., This article describes visual-based minimal-text food safety tools developed in Mandarin Chinese to educate Chinese-speaking food service workers about safe food handling practices. Ten posters and one PowerPoint presentation were developed, and their efficacy in conveying critical food safety messages was tested with Chinese-speaking food service workers in Iowa. Extension educators can use these tools for formal and informal food safety education, thereby contributing to protecting public health.

93. Which communication channels shape normative perceptions about buying local food? An application of social exposure

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Witzling, Laura (author), Shaw, Bret (author), and Trechter, David (author)
Format:: Online journal article
Publication Date:: 2019-02-22
Published:: USA: Springer
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10273
Journal Title:: Agriculture and Human Values
Journal Title Details:: 36(3): 443–454
Notes:: 12 pages., via online journal, We examined how information from multiple communication channels can inform social norms about local food purchasing. The concept of social exposure was used as a guide. Social exposure articulates how information in social, symbolic, and physical environments contributes to normative perceptions. Data was collected from a sample in Wisconsin. Results indicated that information from communication channels representing symbolic, social, and physical environments all contributed to normative perceptions. We also found that for individuals who frequent farmers’ markets, information from some communication channels was relatively less strongly associated with injunctive norms. It may be that when first-hand, experiential information is available to inform norms, individuals rely less on information available through other communication channels. Future work might further explore how farmers’ markets foster information sharing in communities, as such information may contribute to normative perceptions.

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