"Milk" and "meat" labels: the new identity crisis: research IDs confused consumer segment

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research summary
    Publication Date:
    2019-09-04
    URL:
    http://www.foodintegrity.org/blog/2019/09/03/milk-and-meat-labels-the-new-identity-crisis/
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: D10838
    Subject Term:
    attitudes, concepts, consumers, dairy, environment, food, information issues, information needs, knowledge level, meat, message content, perceptions, risk communication, milk, food quality issues, meaning, fear, food quality, and confusion
    Notes:
    Online from the Center for Food Integrity, Gladstone, Missouri. 2 pages., "New research shows a significant and growing group of health-conscious consumers is confused by the mixed messages they're receiving about the 'real deal' and the substitutes entering the market."

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